Heu 70th Anniversary ロゴおよびビジュアルアイデンティティシステム by Li Tiebin is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銀グラフィック· 2024
Heu 70th Anniversary ロゴおよびビジュアルアイデンティティシステム
by Li Tiebin
Client: Harbin Engineering University
A' Design Award 銀賞 Winner in グラフィック Category
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- Verified Award Winner
- Verify Award Status for #158079
The Design
About Heu 70th Anniversary ロゴおよびビジュアルアイデンティティシステム
本デザインは、学校の70年にわたる発展の歴史を見事に表現しています。データ研究とキャンパス調査を通じて、トーテムを用いてストーリーラインを表現する革新的な手法を採用しました。学校の歴史的文化と科学研究技術の要素を統合し、イメージをシンボルに簡略化・再構成することでメッセージを伝えています。波線と組み合わせることで荘厳な70周年ロゴを形成し、デザインコミュニケーションにおける可読性を向上させています。世界に向けて学校の独自の魅力と卓越した業績を提示しています。
The Recognition
About the A' Design Award 銀賞
Heu 70th Anniversary ロゴおよびビジュアルアイデンティティシステムは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Heu 70th Anniversary ロゴおよびビジュアルアイデンティティシステムは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Heu 70th Anniversary ロゴおよびビジュアルアイデンティティシステムは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
- Dimensions & Packaging
- The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
- Tags
- Logo, Visual Identity, Brand, Anniversary Celebration, University
- Production Technology
- Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
- Design Challenge
- Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
- Research
- The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
- Inspiration
- The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
- Project Duration
- The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
- Operation Flow
- The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
- Team Members
- Li Tiebin
- Image Credits
- Li Tiebin, 2022.
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