Tacto Inc.によるAquetha 日本酒のパッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2024 A' Design Award 銀賞の優れた受賞作品です。

銀パッケージ· 2024

Aquetha 日本酒のパッケージ

デザイナー： Tacto Inc.

クライアント: Tacto Inc

パッケージカテゴリーのA' Design Award 銀賞受賞者

32,172

認証済み受賞者

#158293の受賞ステータスを認証

サイトを訪問 A' Design Awardで見るプレスリリース受賞バッジ

カラー

デザイン

Aquetha 日本酒のパッケージについて

Aquethaは、熟成日本酒のためのパッケージおよびブランディングデザインである。ボトルはガラス作家による手吹きで、重力の力によって成形されており、時の経過を思わせる自然な丸みを帯びている。この丸みのある形状は、瓶詰め後の穏やかな熟成にも寄与している。透明なラベルには空押し（活版印刷による型押し）を施し、氷温熟成の澄んだ性格を表現した。シンプルな外箱は、蓋と身の境目にくぼみを設けることで、熟成の時間軸を表している。このデザインは、熟成酒を一般的な商品ではなく、ひとつの作品として提示している。

受賞

A' Design Award 銀賞について

Aquetha 日本酒のパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Aquetha 日本酒のパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Aquetha 日本酒のパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position AQUETHA, which is characterized by ice-temperature aging, as the umbrella for the online gallery “Kitamura Sake Exhibition,'' which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by artists, and a website that functions as a gallery. The selection of works for the second and subsequent editions is already underway, as they have been well-received by Western liquor fans and young people who were previously unable to approach aged sake.
寸法とパッケージ: Bottle: width 110mm × depths110mm × height150mm
Package: width135mm × depth135mm × height 165mm
タグ: Packaging, Product Design, Website
製造技術: Bottles and packaging that do not compromise
on every detail as a “artwork”.
Design team commissioned glass artist Yutaro Kijima to create a bottle that is shaped by the force of gravity and has a natural roundness that gives a sense of the passage of time. Furthermore, in order to make the most of the clear impression that is a characteristic of ice-cold aging, they created transparent labels printed using blank letterpress printing.

The outer box has a simple shape to make the flask-shaped bottle look more attractive. they created a dent on the border between the lid and the main body to express the aging timeline, creating a luxurious feel that incorporates the delicate image of the work.

A website that acts more like a gallery than EC site.
On the website, design team aimed to create a gallery-like space where the consumer could "feel" the work rather than "buying" the product. AQUETHA's greatest feature, the delicacy that matures slowly over time, is expressed through white-based visuals and delicate lines. The spacious design creates a clean, simple and sophisticated image.
デザインの課題: Since the Sake bottle is designed to be handcrafted one by one with glasswork craftsman, it was challenging to make them a perfect size and shape to keep the quality of sake among temperature and moisture. Design team and glass artist had tried so many different shape to test wether the bottle keeps the quality of sake in different atmosphere. They ended up using rounded bottle that helps smooth aging of sake after sake is bottled.
インスピレーション: Design team faced business issue of what can they do to increase the value of aged sake, which is an idle asset in sake breweries across Japan. They found inspiration in paintings, which value of painting varies depending on popularity and the time. The solution was to open an online gallery as a curator to exhibit and sell aged sake, a treasure hidden throughout Japan.
プロジェクト期間: 2months, Tokyo, Japan
オペレーションフロー: This tends to be SDGs project because lots of sake brewery have unsold sake that is asleep for a certain period of time (it is perfectly kept to be aged sake). The design team has branded them as Aged Sake to turn unsold sake into a value for brewery and customer, which ultimately prevented from lots of sake become a waste.
チームメンバー: Creative Director: Hayato Itakura
Strategist/Copy Writer: Takuro Nakajima
Art Director: Kohei Futakuchi
Visual Designer: Kazuya Sakamoto
画像クレジット: Photographer: Masato Ishibashi
Glass Artist: Yutaro Kijima