Park Lane Complex 販売センター by Nic Lee is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2024

Park Lane Complex 販売センター

by Nic Lee

Client: China Resources Land South China Guangzhou Co.

A' Design Award 銅賞 Winner in インテリア Category

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Verified Award Winner

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Colors

The Design

About Park Lane Complex 販売センター

Park Lane Complexは、中国・広州にある延床面積2164平方メートルの販売センターである。インテリアは、伝統的な中庭と西洋様式の建築、そして歩行者用アーケードを融合させ、動線の向上を図っている。中央の中庭は上下2つの階を貫き、両階を視覚的に結びつける。2階のエントランスは正方形のループ状の平面構成をとり、迎賓スペースと展示スペースの双方として機能する。レッドトラバーチンが、ニュートラルな色調の空間に温かみと質感を添えている。プライベートダイニングホールでは、格子状の木製ルーバーを用いることで、採光とプライバシーのバランスを取っている。

The Recognition

About the A' Design Award 銅賞

Park Lane Complex 販売センターは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Park Lane Complex 販売センターは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Park Lane Complex 販売センターは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Guangzhou's dynamic cityscape, shaped by its geography and commerce, epitomizes the blending of north-south and east-west cultures. Waterfrom Design highlight this synthesis through spatial design, seamlessly integrating traditional courtyards with Western-style buildings and pedestrian arcade. Our choice of materials, such as red travertine from the Middle East, pays homage to Guangzhou's Lingnan culture "red standstone" while also exemplifying its cross-regional approach to material sourcing from the West.
Dimensions & Packaging: Project Area: 2164 square meters
Tags: sales center, city culture, red travertine, stairs, Guangzhou
Production Technology: Waterfrom Design integrate courtyards and pedestrian arcade to create efficient interior circulation. The second-floor entrance is designed in a layout resembling the Chinese character "回", doubling as a welcoming area and display space. A central courtyard spans both floors, illuminating their relationship.
Design Challenge: Lingnan's original cultural aesthetics were often ornate and intricate, featuring common elements like carvings and colored glass. To present their culture in a more abstract way, Waterfrom Design rely on spatial circulation and material choices to convey the city's historical context. This approach ensures that despite its modernization, the architecture remains compatible with local traditions.
Research: In addition to material selection, many spaces within the venue draw inspiration from traditional Guangzhou festivals and gatherings, such as the commonly observed lantern parades. Waterfrom Design incorporate symbolic elements into sleek and transparent glass lamp posts, transforming the space into a different atmosphere after dark.
Inspiration: In southern cities like Guangzhou, commercial ports have shaped a diverse architectural landscape blending Eastern and Western styles. Traditional courtyards and modern Western-style buildings coexist, defining the city's character. Leveraging "blank spaces" in both styles, Water From Design optimize spatial layout by integrating courtyards and covered walkways, enhancing indoor circulation and maximizing space efficiency for seamless indoor-outdoor transitions.
Project Duration: Located in Guangzhou, China, this project is started in May 2023 and completed in September 2023.
Operation Flow: Adjacent to the entrance, a long courtyard hosts a café on the first floor. The main wall extends upwards, blending with sculptural elements like split rock-like stairs and a bar area. Red sandstone dominates the visual landscape, adding warmth and texture to the neutral interior, creating a memorable ambiance. The private dining hall, strategically positioned away from the main circulation pathways, sits in a secluded corner opposite the courtyard. Drawing inspiration from floral walls, it employs a lattice-like wooden grille technique, balancing light and privacy effectively.
Image Credits: Photographer One Thousand Degrees Image