Sinten コーヒーパッケージ by Louis Yiu is a highly esteemed winner of the very prestigious 2024 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2024

Sinten コーヒーパッケージ

by Louis Yiu

Client: SINTEN Coffee Roastery

A' Design Award 鉄賞 Winner in パッケージ Category

16,118

Verified Award Winner

Verify Award Status for #158597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sinten コーヒーパッケージ

このパッケージデザインプロジェクトの課題は、Sinten Coffee Roasteryが誇りを持ってお客様に提供する、最も新鮮な味わいと焙煎されたコーヒー豆の香りという成果を、パッケージ上でどのように表現するかを考えることでした。そのため、ブランドメッセージをビジュアルアイデンティティにシームレスに統合するために、デザイナーは分析と解体を通じて自然の法則からインスピレーションを得ました。プレミアムコーヒーの利点を最大限に活かした完璧なプロポーションがラインで表現され、より視覚的に魅力的なものとなっています。

The Recognition

About the A' Design Award 鉄賞

Sinten コーヒーパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Sinten コーヒーパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Sinten コーヒーパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sinten Coffee brand is originated in Kaohsiung City, Taiwan. This project is aimed at bringing out the brand’s passionate in bean roastery. Along this direction, a strong colour scheme and minimal layout style are both crucial elements to create uniqueness and reinforce the brand differentiation in the local market.
Dimensions & Packaging: Width 105mm × length 105mm × height 130mm
Width 90mm × height 165mm
Width 125mm × height 200mm
Width 135mm × height 265mm
Tags: Coffee, Drip Coffee, Coffee Beans Packaging, Minimalism, Illustration, Line Graphic, Sinten
Production Technology: One color printing. Material: Moisture-proof zipper bag and paper
Design Challenge: The key creative challenge is to catch consumers’ first attention on the package design from an overwhelming coffee brands. The overall design is based on a minimalism creative approach by applying a clean graphical pattern with an eye-catching orange colour tone which is not often used for a coffee brand.
Research: The new packaging design is to create an unique personality in the market and make the brand looks different from others. Apart from the coffee bean quality, it is also very important for consumers to project a quality of life and an attitude of lifestyle.
Inspiration: The key image is inspired by the essence of a golden proportion of brewing the best and freshest flavour of coffee that shared by the brand owner.
In the packaging design, the visual embodies such a golden proportion (i.e. 60% green bean quality, 30% roasting technique and 10% brewing craft) in a rhythmic graphic illustration. Each main visual is being shown in different coffee or brewing tools which closely associate with the product itself.
Project Duration: The project duration is 2 months and is designed in Taipei.
Operation Flow: In terms of colour usage, a vibrant orange colour is selected because of its vitality and the warm vibe/sunny weather that brought by the Kaohsiung city.
As for the overall execution, different coffee devices (e.g. a coffee cup are used on the Drip Coffee packaging) are featured in the key visuals and they are all presented with the graphical pattern with stripes in order to maintain the image consistency in the whole series.
Patents: Copyrights belongs to Sinten Coffee Roastery
Team Members: Creative Director: Louis Yiu, Motion Graphic Designer: Jason Liu, illustrator: Louis Yiu
Image Credits: A.S.M.D. Creations