Simpcare Christmas Box for Men スキンケア製品のパッケージ by Shichao Liu - Simpcare Design Center

Simpcare Christmas Box for Men スキンケア製品のパッケージ by Shichao Liu - Simpcare Design Center is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2024

Simpcare Christmas Box for Men スキンケア製品のパッケージ

by Shichao Liu - Simpcare Design Center

Client: Simpcare

A' Design Award 銅賞 Winner in パッケージ Category

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Verified Award Winner
Verify Award Status for #158769

View at A' Design Award Press Release Award Badge

Colors

The Design

About Simpcare Christmas Box for Men スキンケア製品のパッケージ

「Simpcare Christmas Box for Men」は、メンズスキンケアセットのためのパッケージデザインです。クリスマスツリーを模したフォルムに、エッグシェルブルーとシルバーの配色を採用しています。ギターやバスケットボール、走る人・踊る人のイラストは、アンリ・マティスの絵画『ダンス』から着想を得ています。表面はマットラミネート加工を施し、一部にシルバーのホットスタンプを加えました。内部は層ごとに異なる製品を収納する構造とし、取り出しやすさを確保するとともに破損を防ぎます。この層状の構造が、開封時に発見する喜びと祝祭感を生み出しています。

The Recognition

About the A' Design Award 銅賞

Simpcare Christmas Box for Men スキンケア製品のパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Simpcare Christmas Box for Men スキンケア製品のパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Simpcare Christmas Box for Men スキンケア製品のパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustration design is inspired by the Dance, a masterpiece created by Henri Matisse in 1909. This painting captures the exuberance and vitality of a dance scene with its vibrant, bold colour palette and fluid lines, reminiscent of the festive and warm atmosphere of Christmas. The illustrations on the packaging artistically combine guitars and basketballs with scenes of running and dancing, evoking a dynamic energy and Christmas ambiance, all while maintaining a distinct masculine style.
Dimensions & Packaging: product dimensions, 439 mm x 120 mm x 473 mm
Tags: Skin Care Product Box for Men, Christmas Theme, Festive Atmosphere, Artistic Illustration, Eggshell Blue
Production Technology: The box is finished with matte lamination, and embellished with silver hot stamping on specific areas.
Design Challenge: To meet to the aesthetic tastes of male users and evoke a Christmas ambiance, this packaging has been revolutionized in diverse aspects, including form, interior packaging, and material selection, without compromising simple elegance. These changes set the box apart from its counterparts that remain confined to a single dimension. With its unique shape of a Christmas tree, refreshing colour palette, vibrant illustrations, and layered interior, this packaging is intriguing and practical for men.
Research: Targeting male users, the Christmas Box is meticulously designed to meet their genuine needs and prioritize practicality. With this objective in mind, the packaging features a minimalist design, and combines basketball motifs with lively dance scenes into vivid illustrations. The fluid lines and vibrant colour palette exude masculine vigor and energy, while the addition of Christmas elements highlight the design theme and enhances the festive ambiance.
Inspiration: This skin care product box for men embraces Christmas as its design theme, evoking a joyful mood akin to celebrating the holiday with its intriguing shape, vibrant colourway, and vivid illustrations. Shaped like a Christmas tree and coloured in refreshing eggshell blue and silver, the box also features the character illustrations inspired by the Dance, a masterpiece by the Fauvist painter Henri Matisse, radiating vitality and elegant simplicity.
Project Duration: The design and development of Simpcare Christmas Box for Men started in November 2023. It was officially launched on Simpcare Tmall website on December 1st, 2023, and concurrently made available at the offline Tmall Hey Box.
Operation Flow: The box is creatively shaped like a Christmas tree, and adorned with a refreshing colour palette and vibrant illustrations. These elements evoke a festive ambiance that highlights the design theme and aesthetically appeals to discerning consumers. Inside, the box is designed with separate layers to ensure easy access and prevent damage. Opening each layer will reveal different skin care products, evoking the excitement and anticipation akin to unwrapping a Christmas gift filled with surprises.
Team Members: Shichao Liu, Simpcare Design Center