Satine Fresh Milk 牛乳パッケージ by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2024
Satine Fresh Milk 牛乳パッケージ
by Pesign
Client: Yili Group
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #158907The Design
About Satine Fresh Milk 牛乳パッケージ
Satine Fresh Milkは、フレッシュミルク製品のための限定版パッケージデザインです。容器はミルク缶を模した形状で、生分解性PEプラスチックで作られています。グラフィックは、伝統的な新年の吉祥モチーフである瑞雲と花々に囲まれた龍の頭をモチーフとしています。伝統的な切り絵（窓花）から着想を得た中空加工により、繊細な文様が生み出されています。牛乳を飲み終えた後、パッケージは子どもたちがキャンディーを入れる福袋として、また常夜灯や祭りの提灯として再利用できます。こうした再利用の選択肢は廃棄物を削減し、祝祭用パッケージの寿命を延ばします。
The Recognition
About the A' Design Award 銅賞
Satine Fresh Milk 牛乳パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Satine Fresh Milk 牛乳パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Satine Fresh Milk 牛乳パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Dimensions & Packaging
- 80mmx80mmx145mm
- Tags
- Interactive ,Limited edition ,Experience innovation
- Production Technology
- Degradable PE plastic
- Design Challenge
- The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
- Research
- Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
- Inspiration
- The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
- Project Duration
- The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
- Operation Flow
- After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
- Team Members
- Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua
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