Foremost Legacy ゴルフボール用パッケージ by Peichi Chuang

Foremost Legacy ゴルフボール用パッケージ by Peichi Chuang is a highly esteemed winner of the very prestigious 2024 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2024

Foremost Legacy ゴルフボール用パッケージ

by Peichi Chuang

Client: Foremost Golf

A' Design Award 銅賞 Winner in パッケージ Category

13,450

Verified Award Winner

Verify Award Status for #159591

View at A' Design Award Press Release Award Badge

Colors

The Design

About Foremost Legacy ゴルフボール用パッケージ

Foremost Legacyは、ゴルフボールのためのパッケージデザインです。外箱は150×150×50ミリメートルで、137×45×45ミリメートルの内箱を3つ収納します。モアレ印刷により、転がるボール、スイングの動作、ブランドマークという3つの動くシーンを表現しています。内箱を引き出すごとに、ひとつのシーンが現れる仕組みです。外箱を逆さにして透明シートを押し込むと、パッティング練習用のゴルフホールになります。パントンカラーとシルバーのアルミ蒸着板紙を使用しています。

The Recognition

About the A' Design Award 銅賞

Foremost Legacy ゴルフボール用パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Foremost Legacy ゴルフボール用パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Foremost Legacy ゴルフボール用パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design distinguishes itself from traditional golf ball packaging by incorporating moiré printing technology to depict dynamic golf ball effects. Additionally, through the structural design of the packaging itself, we've achieved a unique functional transformation, enabling it to convert into a golf ball putting practice device. This innovative design not only enhances the visual appeal of the packaging but also provides added practical value, allowing users to enjoy more fabulous fun and convenience during use.
Dimensions & Packaging: The outer box : 150mm x 150mm x 50mm.
The inner box : 137mm x 45mm x 45mm.
Tags: Package, Golf, Experience, Motion
Production Technology: Through moiré printing technology, we meticulously designed three dynamic frames: the dazzling motion of a rolling golf ball, the swing action, and the unique dynamic of the brand. The packaging ingeniously incorporates Pantone special colors and silver aluminum cardboard, presenting the unique color scheme of the brand's 30th anniversary. At the same time, combining the structure of the golf hole and the cutting design of the transparent partition, the packaging achieves both commemorative value and practical functionality.
Design Challenge: In the process of integrating dynamic elements into the packaging design, we encountered several challenges. Due to the limited number of frames, we had to present various dynamic effects of golf balls within a confined space. This required continuous evaluation and experimentation to identify the design solutions that best highlight the sense of motion.

Another challenge was to transform the packaging into a functional putting practice device. We iteratively modified and tested the paper material, structure, and magnetic components to ensure that the box's slope, elasticity, and friction achieve optimal putting experience. This involved multiple rounds of testing and adjustments to achieve the desired usability outcome.
Research: Through surveys and user interviews, we found that traditional golf ball packaging lacked novelty and practicality, being quite similar across the board. Hence, in designing this packaging, we deliberately incorporated dynamic elements and putting practice features. We aim to enhance user engagement with the packaging by offering these additional design features, thus increasing the likelihood of repeated use. This approach reduces packaging waste and aligns with sustainable packaging principles.
Inspiration: To celebrate Foremost's 30th anniversary, we have crafted this packaging with a special infusion of dynamic charm and practical putting functionality. It's not just a packaging design, but also a profound reflection of our brand's journey, injecting a fresh soul and vitality into the product.
The inner box features a pull-out function, allowing the effortless extraction of three golf balls. During the pulling process, the inner box showcases the striking motion of the golf balls and the dynamic features of the brand, delivering visual surprises and enjoyment to the users.
Project Duration: The project started in January 2023 in Taiwan and finished in June 2023 in Taiwan
Operation Flow: After unboxing the package, you will find three inner packages. Each time you pull one out, it's like uncovering a scene from a golf course, immersing you in the dynamic and joyful golf atmosphere.

Once you have removed all the inner packages, please don't rush to discard the external package because it holds a surprise! Flip the external package upside down, gently press down on the transparent sheet, and instantly transform the packaging into a golf hole, presenting a perfect golf-putting practice platform! Now, you can indulge in the joy of putting practice anytime, anywhere, and enhance your golf skills at your convenience.
Team Members: Pei Chi Chuang
Image Credits: Creator - Pei Chi Chuang
Photo - Tsunghan Wu