The Mulong ウイスキーパッケージ by Tiago Russo and Katia Martins

The Mulong ウイスキーパッケージ by Tiago Russo and Katia Martins is a highly esteemed winner of the very prestigious 2024 A' Design Award 金賞 in パッケージデザイン Competition Category.

金パッケージ· 2024

The Mulong ウイスキーパッケージ

by Tiago Russo and Katia Martins

Client: The Craft Irish Whiskey Co.

A' Design Award 金賞 Winner in パッケージ Category

1,143,619

Verified Award Winner

Verify Award Status for #160078

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Mulong ウイスキーパッケージ

「Mulong」は、シングルモルト・アイリッシュウイスキーのためのパッケージデザインです。ボトルとその化粧箱は、中国の甲辰（木の龍）年から着想を得ています。マホガニー材のパーツはウイスキーの熟成に用いられる樽を想起させ、金属製の装飾は中国の伝統文様を踏襲しています。ボトルの上部は寺院を思わせる形状をなし、栓は決められた模様の位置まで回転させることで開栓できます。隠された鍵で箱を解錠すると、扉やスライド式の仕切り、2つの引き出しが現れ、グラスやコースター、アクセサリーが収められています。このデザインは、ゆっくりと明かされていく開封体験と、段階的な発見をもたらします。

The Recognition

About the A' Design Award 金賞

The Mulong ウイスキーパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。The Mulong ウイスキーパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。The Mulong ウイスキーパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An homage to the Year of the Dragon, and the Wood Dragon itself, The Mulong is a symbol of immersion, a journey of discovery, an elevation and tribute to Chinese culture, values and mythology. Capturing and bottling the symbolism and values of the Chinese Dragon, this journey starts with a vessel that embodies the details of this mythical creature, merging wood and metal detailing to generate a slow reveal, a sensorial experience in a moment to appreciate one of the finest whiskeys on earth.
Dimensions & Packaging: The closure is locked at the very top by a metallic mesh that hides away a red gemstone at the very top of the bottle. Once unlocked, it can be removed and placed as a plinth to serve and elevate the bottle itself. Inside, the doors reveal the coasters and two partitions, that can slide and merge into a single pattern, to allow for the removal of either the glasses or bottle. Underneath, hidden away with the metal trims, two drawers reveal the accessories for the ultimate whiskey experience.
Tags: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, Dragon, Chinese
Production Technology: Wooden components were added to the bottle structure as a direct homage to the Wood Dragon and the casks used to create The Mulong whiskey. To balance them, metallic trims inspired by Chinese patterns reflect the temple structure at the top of the bottle, where a closure is inscribed with words of positive value, that have to be rotated into a certain pattern in order to unleash the closure itself. The box further extends this process, where hidden keys unlock the bottle holder and riser itself.
Design Challenge: To pay a tribute, the ultimate homage, an incredible amount of dedication and immersion into Chinese culture, values and mythology is mandatory from the very first second of the design process. The Mulong aims to bring an elevation of the entire perception of The Year of The Dragon, associated with a whiskey and sensorial experience that truly brings an intimate, perfected moment to the users that have the opportunity to unleash the good fortune and powers of The Mulong.
Research: There is no Mulong without a deep dive into the Chinese zodiac and all the cultural values directly linked to the mythology and mysticism of each and every single element of the Year of the Dragon. The iconography, the symbolism, the meaning, the proverbs, and ultimately, the core values of the Wood Dragon, all present in The Mulong are the core basis to all the R&D and design process of this uniquely crafted experience: attention to detail is present on every single element of this experience.
Inspiration: Directly inspired and paying the utmost homage to the Chinese Year of the Dragon, The Mulong takes its core elements and features from Chinese culture and Design, where ancestral mahogany work merges with metallic patterns and secret partitions, creating a memorable discovery of every single detail within this whiskey. Being 2024 the year of the Wood Dragon, Mulong takes its direct approach and correlation to the wooden elements and symbolism present in the craftsmanship of the whiskey there.
Project Duration: Idealised and studied for over a year, The Mulong was a discovery of traditional Chinese elements that could be integrated and crafted into the utmost contemporary design. Its core development duration has been directly related to the immersion and homage into all the meaningful assets of Chinese culture, in a respectful tribute that creates a parallelism into the dedication and craftsmanship poured into the creation of such a rare and unique whiskey inside.
Operation Flow: Once the key is extracted from the hidden partition within the dragon in the back of the experience box, that same key will start the unlocking of all of The Mulong's secrets. Opening the front doors through its traditional handle, the user can immerse upon the detail of this temple of meaningful, sensorial mythology. Sliding the partitions to remove the items, one must now unlock the upper lock to unleash the bottle and its sheer powerful presence, creating the ultimate experiential moment.
Team Members: Tiago Russo
Katia Martins
Image Credits: The Craft Irish Whiskey Co.