Anqi ChenによるCalmspace ヘルスケアモバイルアプリは、モバイル技術・アプリケーション・ソフトウェアデザインコンペティションカテゴリーにおける非常に権威ある2024 A' Design Award 鉄賞の優れた受賞作品です。

鉄モバイル· 2024

Calmspace ヘルスケアモバイルアプリ

デザイナー： Anqi Chen

クライアント: Calmspace

モバイルカテゴリーのA' Design Award 鉄賞受賞者

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デザイン

Calmspace ヘルスケアモバイルアプリについて

Calmspaceは、若年層におけるテクノロジー起因の不安に対処することを目的としたモバイルデザインコンセプトを提供します。ウェルビーイング機能を無料で提供し、ヨガ、スポーツ、音楽などのオーディオ、ビデオ、対面型アクティビティを通じて、自己への集中と社会的つながりを促進します。フリーミアムプランによりアクセシビリティを確保するとともに、ユーザーの探索意欲を高め、追加セッションのクレジット獲得を促すリワードプログラムを備え、より健全なデジタルライフスタイルの実現を支援します。

受賞

A' Design Award 鉄賞について

Calmspace ヘルスケアモバイルアプリは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Calmspace ヘルスケアモバイルアプリは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Calmspace ヘルスケアモバイルアプリは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Calmspace, a mobile design addressing technology-induced anxiety in young adults, employs a freemium model, providing free well-being features for self-focus and group activities. The innovative reward program encourages users to learn about digital anxiety, earn credits through quizzes and inviting friends for free sessions, and track well-being performance in the profile dashboard. Calmspace aims to enhance happiness, and natural, proactive interaction for a healthier digital lifestyle.
寸法とパッケージ: Because Calmspace is a mobile design concept intended for iOS devices, with the screens optimized for iPhone 12/13 Pro (71.5 mm width and 146.7mm height). The goal was to propose an engaging, user-friendly, visually appealing while functional user experience in Calmspace's concept, and it can evoke the design innovation, creativity and empathy among the public. There is a balance, and to achieve a better and unique outcome, I researched the color palette and explored psychological concepts such as positive reinforcement to understand about the needs and preferences of my targeted user group.
タグ: mobile design, user experience design, healthcare, mental health, service design, consumer-facing design, visual design
製造技術: This project is available for mobiles. Design tools: Figma, Origami, Adobe Photoshop, Adobe Illustrator.
デザインの課題: The most challenging aspect of developing the Calmspace concept was delineating the user group while recognizing technical limitations. In the research phase, I assumed that the ideal users for Calmspace would be individuals aged 18 to 30, encompassing both students and industry professionals in sectors with ready access to digital technologies.
リサーチ: How can we raise awareness of young adults' anxiety through digital tech, addressing their "always connected" concerns for well-being? I defined Calmspace's user group, analyzed market trends, and conducted secondary research on anxiety, particularly during the pandemic. Surveys, interviews, and the exploration of similar apps informed primary research, revealing insights: existing mental well-being apps focus on paid subscription for meditation, people seek disconnection from the virtual world while desiring in-person connections, and there is a need for motivation in addressing digital anxiety.
インスピレーション: I was inspired to design Calmspace concept during pandemic. Anxiety is a common issue (1.56% increase in anxiety among young Americans) related to the "always connected" existence that most young adults find themselves. During pandemic, the limitations to physical contact "forced" them to rely heavily on phones and laptops (67% people-at-home reported increasing anxiety). Thus I want to manage people's mental well-being between using digital tech and "always socially connected" existence.
プロジェクト期間: The project started in February 2022, with iterations and finished in April 2022 in New York City, USA. Several rounds of iterations and usability testing continued to be conducted after the completion of the design prototypes.
オペレーションフロー: First-time user begins with three-step onboarding where Calmspace offers a guided introduction, and they land on the homepage that shows the individual activities. This is the entry point of the experience that brings people the choices of managing mental well-being through self-care or group activities. In the meantime, people are able to learn about digital anxiety topics through the Learning page, and track their performance in the Profile dashboard. Calmspace aims to bridge the dilemma between self-care and social connections, and break down the barriers of budget, location by making users at home.
画像クレジット: Image#1: Creator Anqi Chen, Calmspace, 2022
Image#2: Creator Anqi Chen, Calmspace, 2022
Image#3: Creator Anqi Chen, Calmspace, 2022
Image#4: Creator Anqi Chen, Calmspace, 2022