Huawei Flagship Store 小売店舗のインテリアデザイン by Zhao Chunshui, Dong Tianjie and Jiang Junlu is a highly esteemed winner of the very prestigious 2024 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2024
Huawei Flagship Store 小売店舗のインテリアデザイン
by Zhao Chunshui, Dong Tianjie and Jiang Junlu
Client: Tupdi
A' Design Award 銀賞 Winner in インテリア Category
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- Verified Award Winner
- Verify Award Status for #161097
The Design
About Huawei Flagship Store 小売店舗のインテリアデザイン
ファーウェイ・フラッグシップストアは、天津の濱江道に建つ歴史的建築の中に設けられた小売インテリアである。店舗面積は2,700平方メートルを超え、製品体験エリア、コミュニティエリア、スマートホームエリア、スポーツ・ヘルスエリア、アート展示エリア、カフェエリアで構成されている。テラゾー、ガラス、金属、木材が、シンプルでモダンな空間の空気感を生み出す。ダイヤモンド形のアトリウムと彫刻的なスパイラル階段が2つのフロアをつないでいる。復原されたアーケードのエントランスは店舗と街路を結び、人々が憩う場を提供している。
The Recognition
About the A' Design Award 銀賞
Huawei Flagship Store 小売店舗のインテリアデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Huawei Flagship Store 小売店舗のインテリアデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Huawei Flagship Store 小売店舗のインテリアデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Located on the bustling Binjiang Road of Tianjin, the project is not only a retail store, but also a continuation of the city's memory and a landmark building that showcases Tianjin's rich history and modern vitality. The original intention of the design is to integrate Tianjin's past beauty with its current innovation, creating an ideal place for citizens to enjoy high-end shopping and cultural exploration.
- Dimensions & Packaging
- The project involves the renovation of the historic building "Traffic Hotel". The flagship store with a business area of more than 2,700 square meters is designed with product experience area, HUAWEI Community, whole house intelligent experience area, sports and health area, art exhibition area, coffee area and so on. It adopts a modern interior design style to demonstrate the sense of science and technology and fashion of Huawei products.
- Tags
- Restoration, Urban renewal, Landmark, Sustainability, Minimalism
- Production Technology
- Modern processes and techniques, fine material selection and combinations are used to create pure and modern interior spaces. The designers try to use as few materials as possible, such as terrazzo, glass, metal and wood, to create a simple, delicate and elegant atmosphere. The central spiral staircase is a highlight of the space, showcasing the artistic feeling and functionality.
- Design Challenge
- In order to better match the commercial service mode of urban life, the design introduced functions such as cafe, bar, plant lounge, entertainment, art exhibition, sport and health area, so as to create a new and upgraded multi-dimensional business format. Such a design can meet the needs of customers of all ages, provide a rich variety of experiences and activities.
- Research
- In order to restore the original appearance of the historical building, the design team has arranged several visits and consulted a large number of books and archives to find the relevant historical data and original drawings, and finally found the original design blueprint. The restoration work has carefully restored the original appearance of the arcade entrance, which enhances the continuity of urban landscape, provides a space for citizens to rest and socialize, and improves the openness and reception capacity of the entire building.
- Inspiration
- The original intention of the design is to revitalize the commercial district with the most historical significance in Tianjin, give new functions to the protected building, and restore the glory of 100 years ago. The opening of the Huawei flagship store in the historic business center of Tianjin enhances the link between Huawei's user experience and community life, and also emphasizes that the business experience space is an integral part of urban life.
- Project Duration
- The project started in April 2022 in Tianjin and finished in August 2023 in Tianjin, and was officially opened in Tianjin in October 2023.
- Operation Flow
- In terms of flow line design, the project attaches great importance to the connection between the interior space of the flagship store and the urban space. When customers step inside through the outdoor arcade space, they can see a diamond-shaped atrium, and a sculptural spiral staircase leads them to the second floor. The Huawei Community on the second floor provides a place for customers to learn and communicate, and a series of public flow lines connect the store with the city.
- Team Members
- Lead Designer: Zhao Chunshui
Lead Designer: Dong Tianjie
Lead Designer: Jiang Junlu
Designer: Li Jinlan
Designer: Chen Xu
Designer: Liu Chang
Designer: Han Hailei
Designer: Liu Jianhong
Designer: Zhou Na
Designer: Sun Kezhang
Designer: Li Xuliang
Designer: Liu Lei
Designer: Liu Liang
Designer: Liu Dezhong
Designer: Johnny Lin
Designer: Liu Bohan - Image Credits
- Image #1-5: Photographer RAWVISION studio, 2023.
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