Responsive SpacesによるSmart Data X You 展示会

Responsive SpacesによるSmart Data X You 展示会は、トレードショー建築・インテリア・展示デザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 金賞の優れた受賞作品です。

金トレードショー· 2025

Smart Data X You 展示会

デザイナー： Responsive Spaces

クライアント: ecoplus.Digital GmbH

トレードショーカテゴリーのA' Design Award 金賞受賞者

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デザイン

Smart Data X You 展示会について

スマートデータ×ユー、データの起源からスマートアプリケーションまで。オーストリア・トゥルンのハウス・オブ・デジタライゼーションで開催されたこの展示会は、来場者を分かりやすく物語へと導く総合的な教育コンセプトを特徴としています。8つのマルチメディアステーションが、データがどのように生成・処理されるのかを解説します。デザインスタジオResponsive Spacesは、この没入型展示の企画、設計、開発を担当しました。彼らはあらゆる人のデジタル環境の相互接続性を実感できるものとし、インタラクティブ性を活用してスマートデータの世界の知識を来場者に低い障壁で提供しました。

受賞

A' Design Award 金賞について

Smart Data X You 展示会は、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Smart Data X You 展示会は、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Smart Data X You 展示会は、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: Smart Data x You - From the origin of data to smart applications.
This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way.
8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data.
寸法とパッケージ: Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.
タグ: Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content
製造技術: 8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other.
On the software side, mainly vvvv and Unity3D have been used.
デザインの課題: The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition.
Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors.
リサーチ: The whole exhibition was curated and design based upon internal research of all topics smart data.
The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine.
インスピレーション: We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.
プロジェクト期間: The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.
オペレーションフロー: For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data
特許: none
チームメンバー: Creative Lead: Markus Pargfrieder
Head of Concept/Content: Andreas Wurm
Project Management: Vanessa Schlacher
Project Management: Wolfgang Maier
Research & Content Creation: Wolfgang Maier
Head of Development: Katharina Mayrhofer
Development Specialist: Matthias Zauner
Graphic Design/UX: Nathalie Kronberger
UX/Web-Development: Andrea Maderthaner
Motion Design: Gerold Brunner
Spatial Design: Nazila Shamsizadeh
Unity3D-Development: Daniel Kepplinger
3D Rendering: Christian Renner
Interface Development: Julian Reil
Administration: Michaela Barta
画像クレジット: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ