Avand 洋菓子パッケージ by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2025
Avand 洋菓子パッケージ
Client: Avand Pastry
A' Design Award 鉄賞 Winner in パッケージ Category
- 9,628
- Verified Award Winner
- Verify Award Status for #162500
The Design
About Avand 洋菓子パッケージ
Avandは、ブティック洋菓子ブランドのために制作されたパッケージシリーズである。ラインナップは、ケーキボックス3種、クッキーボックス1種、紙カップ1種で構成されている。手描きの筆致とデジタルアートを組み合わせ、まるで一枚の芸術作品のような自由な形状を生み出している。ブランドの基調色にはディープグリーンとゴールドを採用。ペイントされた面は、洋菓子の手作りらしさと、製造時に注がれる細やかな心遣いを映し出している。ダイナミック・アイデンティティの手法を取り入れることで、パッケージは単一の固定されたパターンではなく、それぞれ異なる芸術的な表情をまとっている。
The Recognition
About the A' Design Award 鉄賞
Avand 洋菓子パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Avand 洋菓子パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Avand 洋菓子パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
- Dimensions & Packaging
- Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc - Tags
- Packaging, Design, Pastry, Cake, Cookie,
- Production Technology
- A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production. - Design Challenge
- The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
- Research
- The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
- Inspiration
- The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer. - Project Duration
- The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
- Operation Flow
- The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
- Image Credits
- Designer: Masoud Najafi.
Strategist: Nima Saade
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