Shougang Soreal Xr Park 体験型パークのインテリアデザイン by Xiao Ye, Lyu Xiaozhuo and Hao Xin is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in インテリア空間・展示デザイン Competition Category.
銀インテリア· 2025
Shougang Soreal Xr Park 体験型パークのインテリアデザイン
by Xiao Ye, Lyu Xiaozhuo and Hao Xin
Client: Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
A' Design Award 銀賞 Winner in インテリア Category
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About Shougang Soreal Xr Park 体験型パークのインテリアデザイン
首鋼ソリアルXRパークは、北京に位置するインテリア・展示空間である。本パークは、かつての産業遺産の敷地を活用している。既存の建築形態を保存し、6階建ての主棟と3階建ての別棟を内部で接続している。構造の改変、メタリック塗装、ステンレス鋼板により、サイエンスフィクション的な雰囲気を創出。バーチャルリアリティ、拡張現実、モーショントラッキング、空間センシングがインタラクティブなコンテンツを支えている。柔軟な動線計画とテーマ別ゾーンが、来場者をパーク内へと導く。
The Recognition
About the A' Design Award 銀賞
Shougang Soreal Xr Park 体験型パークのインテリアデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Shougang Soreal Xr Park 体験型パークのインテリアデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Shougang Soreal Xr Park 体験型パークのインテリアデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The park integrates the historical culture of the industrial heritage site with modern sci-fi elements for an experience that transcends time and space. It preserves the original form and utilizes innovative structural transformations and materials to ensure versatility and visual appeal. The design team has cleverly crafted flexible pathways and thematic zoning to provide an unlimited and virtualized free experience.
- Dimensions & Packaging
- Architecture: It consists of a main building and a side building. The former retains an original building form - a six-storied columnar shape, and the latter is a three-storied cuboid block, both of which are connected internally.
Spatial design: The main structure totaling 6 floors is independent, the southern building is 33m high, and the northern building with 4 floors is terraced while maintaining a coherent appearance. - Tags
- Digital economy, industrial heritage site, artificial intelligence, spatial computing, immersive experience, sci-fi world, interactive devices, role setting, the integration of technology, and cultural inheritance.
- Production Technology
- The park uses several cutting-edge technologies, such as depth camera-based human action recognition, eye movement tracking, leap motion technology, and real-time computing somatosensory interaction systems, combined with 5G + Bluetooth AOA technology, to achieve navigation via the mobile phone APP and accurate positioning. The metallic and artistic paints and stainless steel plates have undergone various techniques to create a unique atmosphere.
- Design Challenge
- The design of the Shougang SoReal XR Park encountered many challenges, such as design orientation, complex structural transformation, and structural design. The design team successfully navigated these obstacles through thorough design analysis, advanced technology integration, and the utilization of innovative materials. This resulted in the creation of an immersive space that emanates a sci-fi ambiance, uniquely blended with elements reflecting Chinese characteristics.
- Research
- The program team delved deep into the architectural site, Shougang industrial heritage site, and the living ambiance in Beijing City, leading to the establishment of the park's orientation. In collaboration with professional manufacturers and structural design specialists, we've resolved intricate obstacles and realized our design vision in terms of structural transformation and structural design.
- Inspiration
- The design inspiration is derived from the respect for the industrial heritage site and the aspiration for future technology. In light of the burgeoning digital economy, this project endeavors to venture into innovative digital realms that seamlessly blend the past with the future, as well as culture with technology, thus giving rise to an entirely novel sci-fi universe.
- Project Duration
- The project started in 2023 in Beijing.
- Operation Flow
- We've integrated several products through virtual reality, augmented reality, and other technologies. Together with spatial sensing and data analysis capabilities, this park provides a more intelligent and interactive experience. At the same time, AI algorithms can analyze user preferences and emotional states to auto-generate multiple storylines, allowing users to choose according to their preferences.
- Team Members
- XlAO Ye, LYU Xiaozhuo, HAO Xin
- Image Credits
- Beijing Dang Hong Qi Tian International Culture & Technology Development Group Co., Ltd.
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