Adam And Eve 食品パッケージデザイン by Antonia Skaraki

Adam And Eve 食品パッケージデザイン by Antonia Skaraki is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2025

Adam And Eve 食品パッケージデザイン

by Antonia Skaraki

Client: A|S Strategy, Branding & Communication

A' Design Award 銀賞 Winner in パッケージ Category

28,545

Verified Award Winner

Verify Award Status for #163788

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Adam And Eve 食品パッケージデザイン

このパッケージデザインは、ストーリーテリング、アート、そして伝統を見事に融合させている。聖書の物語とホメロスのオデュッセイアの両方からインスピレーションを得て、イチジクの天日干しという時代を超えた伝統に敬意を表している。ヴィンテージのボタニカルイラストレーションが探求と発見の感覚を呼び起こし、古い探検家たちのノートブックへのオマージュとして、芸術と科学を融合させている。このデザインは自然の恵みと人間の創意工夫を称賛し、歴史、遺産、そして保存の技術の間に豊かなつながりを生み出している。このパッケージは、シンプルな果実を好奇心、芸術性、そして伝統の物語へと昇華させている。

The Recognition

About the A' Design Award 銀賞

Adam And Eve 食品パッケージデザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Adam And Eve 食品パッケージデザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Adam And Eve 食品パッケージデザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
Dimensions & Packaging: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
Tags: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
Production Technology: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
Design Challenge: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
Research: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
Inspiration: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
Project Duration: The project started in January and finished in August. It hit the US markets in September.
Operation Flow: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.