Xiao Liu 30th Anniversary ギフトボックス by Ziqiong Li is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2025
Xiao Liu 30th Anniversary ギフトボックス
by Ziqiong Li
Client: ONE DESIGN Brand Co., Ltd
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #163859The Design
About Xiao Liu 30th Anniversary ギフトボックス
このプロジェクトは、西安都市圏に30店舗以上を展開する企業のために考案されました。パッケージデザインは顧客体験と繊細に結びつき、時間というテーマ要素を巧みに組み込むことで、企業と顧客が共に歩む時の旅を象徴しています。これは企業の核となる価値観と繁栄を体現するものです。さらに、顧客から寄せられる感情的な響きを凝縮しています。時が色褪せることなく、私たちの絆が永遠に続きますように！
The Recognition
About the A' Design Award 銀賞
Xiao Liu 30th Anniversary ギフトボックスは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Xiao Liu 30th Anniversary ギフトボックスは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Xiao Liu 30th Anniversary ギフトボックスは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history. - Dimensions & Packaging
- 440mmx240mmx130mm
- Tags
- 30th anniversary, gift-box design, years, company
- Production Technology
- The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
- Research
- This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
- Inspiration
- The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box. - Project Duration
- The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
- Operation Flow
- The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
- Team Members
- Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.
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