Aokmag Nutritionals サプリメントパッケージ by Hangzhou Juici Brand Design Co., Ltd is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2025

Aokmag Nutritionals サプリメントパッケージ

by Hangzhou Juici Brand Design Co., Ltd

Client: Aokmag

A' Design Award 銅賞 Winner in パッケージ Category

14,283

Verified Award Winner

Verify Award Status for #163863

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aokmag Nutritionals サプリメントパッケージ

Aokmag Nutritionalsは、栄養補助食品のためのパッケージデザインです。各ボトルには、目、心臓、肝臓、骨などをモチーフにしたフラットで抽象的なアイコンが配され、対象となる身体の部位や主要成分を示しています。鮮やかなカラーブロックがアイコンとテキストを分離し、明快な情報階層を生み出すことで、消費者は各製品を素早く識別できます。濃色のボトルは有効成分を光から保護します。ラベルには再生紙を使用しています。リブ加工を施したキャップはグリップ性を高め、高齢者でも開けやすい設計となっています。

The Recognition

About the A' Design Award 銅賞

Aokmag Nutritionals サプリメントパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Aokmag Nutritionals サプリメントパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Aokmag Nutritionals サプリメントパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nutritional dietary supplements packaging uses simple icons and different colors to intuitively convey the benefits and characteristics of each supplement, helping consumers quickly identify and select what they need. For a clear information hierarchy, diverse vibrant color blocks are used as the backgrounds of different icons, with bold lines that make the key information stand out. This design achieves efficient information conveyance and enhance the overall attractiveness of the product
Dimensions & Packaging: product dimensions, 60 mm x 60 mm x 110 mm
Tags: Nutrition packaging, Flat icons, Color blocks for partitioning, Quickly identification, Information conveyance
Production Technology: 1.The dark bottle provides an ideal environment for preserving the nutritional dietary supplements, effectively protecting the active ingredients from light degradation.
The bottle label is made by repulping and deinking recycled paper. This approach transforms waste into a green material, greatly reducing wood consumption. It responds to the modern call for sustainable development.
Design Challenge: The main challenge in this design was to help consumers quickly and accurately identify and understand all key information. To this end, the packaging utilizes vibrant color blocks to separate icons from text, ensuring that the key graphical elements stand out. Furthermore, the thickness of the elements gradually decreases from icons to product names and to dosage numbers, naturally guiding the focus of consumers throughout a clear information hierarchy.
Research: Traditional nutritional supplements packaging overemphasizes functional descriptions, preferring detailed text or realistic icons to illustrate ingredients or efficacy. This design breaks away from monotony. Each bottle variety features a minimalist flat icon, such as an eye, a heart, a liver, a bone or a shrimp, to represent the specific body part it targets or its key ingredient. This approach creates a unique visual identity, and helps consumers easily identify and choose what they need.
Inspiration: To capture consumers' attention, the packaging uses abstract, each bottle variety features a flat, abstract icon to represent the specific body part it targets or its key ingredient. For instance, a liver icon is used for liver health coated tablets, and a heart icon symbolizes coenzyme Q10 softgels. Moreover, the colors with high saturation are incorporated to evoke a sense of joy among consumers and establish a recognizable signature for the brand in a competitive market.
Project Duration: Its design and development stated in Hangzhou, in Jun, 2023, and it was introduced to the Chinese market in October, 2023.
Operation Flow: 1.The key information of each supplement is efficiently conveyed with intuitive icons, helping consumers quick identify what they need.
The ridged design on the cap enhances friction, making it easy to open even for older people.
Team Members: Frank Zhu, David Wang