The Four Great Chinese Novels 出版物デザイン by Xu Tang

The Four Great Chinese Novels 出版物デザイン by Xu Tang is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in 印刷・出版メディアデザイン Competition Category.

銀印刷· 2025

The Four Great Chinese Novels 出版物デザイン

by Xu Tang

Client: Biejing Lab

A' Design Award 銀賞 Winner in 印刷 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Four Great Chinese Novels 出版物デザイン

中国四大古典小説は、中国の伝統文学と文化を代表する最高峰として広く認められています。本デザインは従来の手法を捨て、批評家の視点を取り入れることで、この不朽の名作群に新たな解釈を提示します。分離式二重装丁デザインを採用し、1センチの隙間から内側カバーのアートワークが垣間見える構造により、わずかに開いた扉を覗き込むような感覚を演出し、読者に内なる神秘を発見するよう誘います。

The Recognition

About the A' Design Award 銀賞

The Four Great Chinese Novels 出版物デザインは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。The Four Great Chinese Novels 出版物デザインは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。The Four Great Chinese Novels 出版物デザインは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: If One Set of Books were to Represent Traditional Chinese literature and culture, it would be the Four Great Classical Novels.
In the design, Broke from traditional approaches by incorporating a critic's perspective, allowing a fresh view of these
classics. The set features a split double bookcase design with a one-centimeter gap revealing part of the inner cover's design.
It's like opening a crack in the door, waiting for you to explore the mystery inside.
Dimensions & Packaging: 262x185x65 mm x 4
Tags: China's Four Great Classical Novels Publication design innovate
Production Technology: Paper: Specialty paper Pantone spot color printing
Packaging: Paper mounting grey board hardcover
Craftsmanship: Partial hot stamping
Design Challenge: This set of the Four Great Classical Novels are characterized as a version with critiques from famous scholars. This means that in addition to the complete traditional stories, it includes comments and critiques from notable critics of the time, enriching the content and making it more complex. For the content layout design, Adopted a grid system and a two-color dual printing method to address reading issues and enhance the reading experience. In the design of the outer packaging, Incorporated the perspective of critics, viewing the book from a higher and more objective standpoint. Thus, The two outer boxes resemble doors or mist, revealing a small gap that invites you to open them and discover more exciting stories.
Research: China's Four Great Classical Novels are the most renowned native novels, and many people around the world have heard of them, such as the stories of Sun Wukong and Zhuge Liang, which originate from these novels. This indicates that these four books have spawned countless versions and designs over time. In designing this new edition of the Four Great Classical Novels, Researched hundreds of design versions from the Qing Dynasty to modern times over a span of 100 years, ultimately discovering a new concept that blends tradition with modernity, simplicity with depth, inviting readers to explore more.
Inspiration: Four Series of Ideas
Dream of the Red Chamber: The bookcase mimics a red lion-headed door, slightly opened to reveal the mysterious life of the
Jia family.
Romance of the Three Kingdoms: Inspired by the "Borrowing Arrows" scene, the case depicts flying arrows, while inside, Zhuge
Liang smiles calmly on the straw boat.
Journey to the West: Draws from the "Havoc in Heaven" scene among the clouds.
Water Margin: Reflects the "Outlaws of the Marsh" theme with waving flags of rebellion.
Project Duration: The project starts in January 2023 in Beijing, China and ends in April 2023 in Beijing, China, Officially published in April 2023 and available for sale
Operation Flow: Through the unique design, it brings readers a more valuable sense of collection and a better reading experience.
With the opening of the book box, the story relates to the readers step by step, just like the curtain of a play slowly pulls open, which is fascinating.