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Lai Hao ギフトショップ内装 by Wan-Ting Hung

Lai Hao ギフトショップ内装 by Wan-Ting Hung is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.


銅インテリア· 2025

Lai Hao ギフトショップ内装

by Wan-Ting Hung

Client: Fullhouse Interior Design Co., Ltd.

A' Design Award 銅賞 Winner in インテリア Category

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Verified Award Winner

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Colors

The Design

About Lai Hao ギフトショップ内装

來好(Lai Hao)は、台湾・台北の西門町に位置するギフトショップの内装である。店内では台湾の文化創意商品を販売している。デザインはレトロとモダンの要素を融合させたもので、ネオンチューブが地元のランドマークを描き出し、ヴィンテージのライトボックスがネオン照明と組み合わされている。木目の突板とラタンの色調は昔ながらの雑貨店を想起させ、人造テラゾー(研ぎ出し)の床材が質感を加えている。可動式の島型什器と着脱可能なペグボードにより、柔軟なディスプレイが可能となる。動線は回遊型のレイアウトを形成し、築50年を超える建物内の66.1平方メートルの空間を来店客が巡るように導いている。

The Recognition

About the A' Design Award 銅賞

Lai Hao ギフトショップ内装は、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Lai Hao ギフトショップ内装は、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Lai Hao ギフトショップ内装は、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The store features striking neon art, with tubing outlining Ximen and Taipei 101, symbolizing Taiwan's vibrant culture. The shop sign mirrors the Gaji bag's colors, aligning with the brand's logo. A vintage lightbox paired with neon lighting blends nostalgia and modernity, creating a captivating visual experience. Wooden elements and rattan tones evoke memories of local grocery stores, while detachable racks and mobile islands ensure flexible displays. Terrazzo flooring adds dynamic texture, and a soft, natural palette provides a warm, inviting backdrop for the products.
Dimensions & Packaging
The space spans 66.1 square meters and is a store that is over 50 years old. In terms of layout, the designer took into account the front-to-back and vertical dimensions, incorporating movable islands that create varying levels with higher sides and a lower center. The arrangement of the islands transforms the circulation into a loop, encouraging more exploration and purchasing behavior. The pegboard designs on either side can be adjusted and reconfigured according to the shapes and sizes of the displayed items, allowing for flexibility in showcasing products.
Tags
Retro Elements, Trendy Elements, Neon Lights, Wood Tone, Eco-friendly Building Materials, Light Boxes, Taiwan Gifts, Cultural and Creative Products
Production Technology
Materials: Faux terrazzo plastic flooring, wood veneer, modular cabinets, curved glass, metal fixtures, and spray paint.
The color scheme primarily features light wood tones, creating a warm and inviting atmosphere that connects consumers with nature. The designer carefully adjusted the brightness of the lightboxes to ensure the lighting plan harmonizes with the natural environment, avoiding clashes or abrupt contrasts in color and creating a gentle visual experience.
Design Challenge
When renovating a space that is aged over half a century into a modern commercial space, the designer faced numerous challenges. First, issues such as leaks, insufficient voltage, and chaotic plumbing required the team to implement efficient construction strategies and workflows to address the structural concerns of the site within a tight timeframe. In addition, given the variety of colors present in the products, careful planning of the display areas was essential to harmoniously integrate the diverse hues.
Research
Located in bustling Ximending, this space serves as a showcase and sales point for Taiwanese cultural and creative products. The design blends vintage and modern elements, with iconic neon lights contrasting against warm wooden materials for a trendy yet inviting atmosphere. Products are displayed with a lower center and higher sides for visual interest. Movable islands and detachable pegboards enhance flexibility and reduce waste. Green materials ensure a non-toxic space, while natural lighting and high ceilings create a bright, comfortable shopping environment.
Inspiration
In the bustling Ximending, a chic space that embodies youth and trendiness is dedicated to showcasing the creativity of local Taiwanese designers. The brand serves as a specialty store for Taiwanese souvenirs. The designer aims to create a harmonious blend of retro and modern elements, infusing a sense of contemporary style with nostalgic touches. The overall design prominently features neon lights and vibrant elements that evoke everyday life, creating a corner where travelers and international tourists can truly experience the pulse of Taiwanese culture.
Project Duration
The project finished in February 2024 in Taiwan.
Operation Flow
The owner is extremely satisfied with the project. The excellent location and cozy interior design have led to a significant increase in in-store performance. While the growth in sales may not be directly attributed to the interior design, the clean and bright aesthetics undoubtedly serve as a key attraction. Consumers have also provided positive feedback on the comfortable atmosphere and liveliness of the space, further encouraging purchasing. As a result, both the owner and the customers hold highly favorable views of this space, demonstrating the success of its design and location.
Team Members
Wan-Ting Hung
Image Credits
FULLHOUSE INTERIOR DESIGN CO., LTD.

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