Cheers To Macau ブランド文化拡張デザイン by Lampo Leong and Chao Yang is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in ファインアート・アートインスタレーションデザイン Competition Category.
銅ファインアート· 2025
Cheers To Macau ブランド文化拡張デザイン
Client: Unversity of Macau Centre for Arts and Design
A' Design Award 銅賞 Winner in ファインアート Category
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- Verified Award Winner
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The Design
About Cheers To Macau ブランド文化拡張デザイン
「Cheers to Macau」は、アルミニウム製ビール缶をくしゃくしゃに潰した磁器へと変容させることで、マカオ独自の文化融合と現代的な環境意識を象徴する深遠な概念的意義を体現しています。デザインには、聖ポール天主堂跡、ポルトガルタイルのパターン、中英バイリンガルのテキスト、そして蓮をテーマとした奔放な草書体の中国書道をアクセントとした金色の飛沫といったモチーフが取り入れられています。本作品は、古典的な中国美術と抽象表現主義の表現的ジェスチャーを融合させた芸術創作です。
The Recognition
About the A' Design Award 銅賞
Cheers To Macau ブランド文化拡張デザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Cheers To Macau ブランド文化拡張デザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Cheers To Macau ブランド文化拡張デザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
- Dimensions & Packaging
- The size of this work is variable and it could be displayed in many different ways, such as hanging the porcelain cans on the wall to create an art installation or framed in an acrylic box frame.
- Tags
- Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
- Production Technology
- This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
- Design Challenge
- Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
- Research
- The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
- Inspiration
- The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
- Project Duration
- This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
- Operation Flow
- This project could also be displayed as installation or framed within an acrylic box frame.
- Patents
- Copyrights belong to Lampo Leong, 2024.
- Team Members
- Lampo Leong
Chao Yang - Image Credits
- Image #1: Lampo Leong, 2024
Image #2: Lampo Leong, 2024
Image #3: Lampo Leong, 2024
Image #4: Lampo Leong, 2024
Image #5: Lampo Leong, 2024
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