Fabrika Coffee パッケージング by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2025
Fabrika Coffee パッケージング
by Eugene Wysota and Helen Trophimova
Client: Shokoladnitsa
A' Design Award 銀賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #164694The Design
About Fabrika Coffee パッケージング
このパッケージの際立った特徴は、ブランドロゴのコーヒーグラインダーブレードを模した型抜きウィンドウです。このデザイン要素により中のコーヒー豆が見え、製品の自然な品質を際立たせる独特の視覚効果を生み出しています。厳選されたカラーパレットは各コーヒーブレンドを差別化し、パッケージの棚での訴求力を高めています。テキスト配置は、焙煎度、フレーバーノート、産地に関する明確かつ簡潔な情報を提供すると同時に、クリーンでミニマルな美的表現を維持するよう設計されています。
The Recognition
About the A' Design Award 銀賞
Fabrika Coffee パッケージングは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Fabrika Coffee パッケージングは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Fabrika Coffee パッケージングは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
- Dimensions & Packaging
- The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
- Tags
- coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
- Production Technology
- The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
- Design Challenge
- The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
- Research
- The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
- Inspiration
- The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
- Project Duration
- The project started in January 2022 in Moscow and was completed in May 2022
- Operation Flow
- The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
- Patents
- Trademark by Shokoladnitsa LLC.
- Team Members
- W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova - Image Credits
- mockups by Creatsy
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