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Shanghai New Bund Mansion エクスペリエンスセンター by Jian Zhang

Shanghai New Bund Mansion エクスペリエンスセンター by Jian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award 金賞 in インテリア空間・展示デザイン Competition Category.


金インテリア· 2025

Shanghai New Bund Mansion エクスペリエンスセンター

by Jian Zhang

Client: Dejoy International Architects

A' Design Award 金賞 Winner in インテリア Category

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The Design

About Shanghai New Bund Mansion エクスペリエンスセンター

上海ニューバンド・マンションは、黄浦江沿いの低層低密度住宅エリアに位置するエクスペリエンスセンターです。延床面積1200平方メートルのインテリアは2つのゾーンに分かれています。南側には、上海スタイルのホテルが醸し出す静謐なラグジュアリーから着想を得たレセプションとディスプレイのエリアを配置。北側は屋外庭園のコンセプトに沿い、4つのモデルルームを囲むように構成されています。グリーンのベルベットカーテン、アーチ状のストーンウォール、ブラックのレセプションデスク、そしてミラー仕上げの天井が来訪者の動線を形づくります。制約の多いオフィスビルを、開放的で心地よく迎え入れる空間へと転換したデザインです。

The Recognition

About the A' Design Award 金賞

Shanghai New Bund Mansion エクスペリエンスセンターは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Shanghai New Bund Mansion エクスペリエンスセンターは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Shanghai New Bund Mansion エクスペリエンスセンターは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The interior design focused on crafting the Shanghai-style art experience center with an overarching design strategy, facilitating future projects developments with heritage, depth, and "inherent sophistication," ensuring this project distinguishes itself amidst other luxury residences in the region, offering unique, memorable qualities.
Dimensions & Packaging
With an area of 1200 square meters, the layout is divided into two primary zones: the south side is dedicated to reception and display areas, designed to evoke the quiet luxury of a Shanghai-style hotel, while the north side features an outdoor garden concept. This area encloses four model rooms, immersing visitors in a vibrant courtyard setting.
Tags
New Bund Mansion, Experience center, Dejoy International Architects, Shanghai, Interior Design,
Production Technology
The tour begins in the elevator hall, enveloped by a luxurious green velvet curtain. Upon entering the south side, visitors are greeted by a sophisticated welcome area featuring an elegant arc-shaped stone wall, a sleek black reception desk, and twinkling starry lights. The ground is inlaid with guiding signs that direct the flow of guests, while a mirrored ceiling enhances the space, creating an illusion of height in the dimly lit environment.
Design Challenge
One of the challenges was adapting the functional space of the experience center to an office building environment. Office buildings are often enclosed spaces with core-centered layouts, limited floor heights, and restricted floor area and depth, which contrasts with the open and inviting atmosphere required for the experience center. Through various interior design strategies, the designer resolved this conflict.
Research
The elevator hall serves as a transitional link, balancing the flow of movement and anchoring the space with visual focal points at both ends of the corridor. The ceiling design, in particular, showcases innovative solutions to spatial limitations, making this project a prime example of adaptive design within a constrained environment.
Inspiration
Guided by the theme of time, the designer incorporated classic elements reminiscent of Old Shanghai, reinterpreting them with a modern sense of fashion and architectural refinement. This approach allows the space to serve as a "translation of local culture," blending traditional Shanghai charm with contemporary design.
Project Duration
Located in a new luxury residential area along the Huangpu River, the development stands as one of Shanghai's few exclusive low-density neighborhoods. It harmoniously blends ecology, parks, waterfront living, and commerce, embodying the quintessential Shanghai style.
Operation Flow
Moving through the space is like walking through a cinematic experience, engaging with friendly scaled architectural and spatial elements, and revealing a future lifestyle rooted in Shanghai’s heritage.
Team Members
Chief designer: Zhang Jian
Image Credits
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