Ge Sang Lv Wu 企業ロゴ by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2025
Ge Sang Lv Wu 企業ロゴ
Client: Ge Sang Lv Wu
A' Design Award 銅賞 Winner in グラフィック Category
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The Design
About Ge Sang Lv Wu 企業ロゴ
「格桑绿雾（ゲサン・リューウー）」は、山間地の農家が穀物や茶、コーヒー豆などの作物を販売するのを支援するブランドのために制作された企業ロゴです。真心を込めた贈り物を象徴するガサンフラワー（格桑花）を簡潔な線描で表現し、雲を思わせるグラフィックと組み合わせています。やわらかな曲線が雲の形と花びらの広がりを想起させ、低彩度のスカイカラーにグレーとホワイトを合わせた落ち着いた自然色調が、清々しく穏やかな印象を生み出します。マークは黄金比に基づくグリッド上でベクターグラフィックとして描かれており、どのサイズでも鮮明さを保ちます。
The Recognition
About the A' Design Award 銅賞
Ge Sang Lv Wu 企業ロゴは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Ge Sang Lv Wu 企業ロゴは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Ge Sang Lv Wu 企業ロゴは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
- Dimensions & Packaging
- Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
- Tags
- Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
- Production Technology
- Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
- Design Challenge
- The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
- Research
- Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
- Inspiration
- ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
- Project Duration
- The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
- Operation Flow
- Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
- Team Members
- Xiaobing Cheng
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