Cristaderm ブランドアイデンティティ by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
鉄グラフィック· 2025
Cristaderm ブランドアイデンティティ
Client: Cristaderm
A' Design Award 鉄賞 Winner in グラフィック Category
Verified Award Winner
Verify Award Status for #165655The Design
About Cristaderm ブランドアイデンティティ
Cristadermは、科学的革新と洗練されたデザインを融合させた韓国のスキンケアブランドです。DNAの二重らせんからインスピレーションを得たビジュアルアイデンティティは、精緻な分子モチーフとハングルを特徴とし、洗練された美学を創造しています。クリーンなフォントと平行四辺形のモチーフを用いたロゴは、精密性と革新性を象徴しています。アイコンシステムは化学分子式とハングルを融合させ、文化的かつ知的な深みを加えています。この綿密なデザインにより、Cristadermのイメージは効果的で視覚的に印象深いものとなり、スキンケア業界に新たな基準を打ち立てています。
The Recognition
About the A' Design Award 鉄賞
Cristaderm ブランドアイデンティティは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Cristaderm ブランドアイデンティティは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Cristaderm ブランドアイデンティティは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Cristaderm is a pioneering skincare brand from Korea, that revolutionizes skincare through cutting-edge biological science and innovative design. The brand specializes in creating professional, mature, and efficient skincare products, incorporating plant exosomes to address various skin issues. This unique approach ensures that every product is both scientifically advanced and aesthetically appealing.
- Dimensions & Packaging
- Logo, Brand Identity Guidelines, Name Card, Packaging, Booth
- Tags
- Logo, Brand, Identity, Visual, Name Card, Packaging, Booth, Skincare, Korean, Exosome
- Production Technology
- Cristaderm leverages the scientific properties of DNA's antiparallel chains and hydrogen bonds to craft its unique design language. The brand's logo, featuring a clean and powerful font, effectively symbolizes the power and precision of science. A prominent feature of the logo is the planar parallelogram motif, inspired by plant exosomes and the intricate structures of DNA, underscoring Cristaderm’s commitment to integrating biological components into skincare. This thoughtful design ensures that each product reflects the brand's high standards in both effectiveness and visual appeal, offering a harmonious blend of scientific rigor and aesthetic sophistication that resonates with the public.
- Design Challenge
- The main challenge was to create a design that perfectly balances visual appeal and scientific rigor. The goal was to develop a product line that not only grabs attention with its artistic design but also stands out in the market for its strong scientific foundation. This unique blend of art and science ensures that Cristaderm’s products are both visually striking and scientifically advanced, setting a new standard in the skincare industry.
- Research
- Cristaderm focuses on the physiological characteristics and pathogenesis of different skin types, using plant exosomes as the core ingredient. This scientific focus is mirrored in the brand’s design, which emphasizes clarity, precision, and innovation. The products meet strict scientific standards, ensuring that the design is not only visually appealing but also functionally effective.
- Inspiration
- Cristaderm’s design is inspired by DNA’s double helix, with antiparallel chains and precise base pairing. This scientific elegance is woven into the brand identity, reflecting its sophisticated roots. The icon system merges chemical molecular formulae with the structure of Korean characters, creating a visually striking design. This blend enriches the brand’s scientific context, highlighting its commitment to innovation and adding cultural and intellectual depth reminiscent of a laboratory.
- Project Duration
- The project started in July 2021 in Seoul and finished in September 2021 in Hong Kong
- Operation Flow
- The brand's icon system uniquely merges chemical molecular formulae with elements from the Korean language, plant exosomes, and laboratory motifs, creating a design that is both visually striking and scientifically rich. The circular forms and the combination of long and short strips from the Korean characters add layers of cultural and intellectual depth. Meanwhile, the intricate designs of plant exosomes and laboratory imagery emphasize the brand's innovative approach to skincare. This is complemented by a vibrant palette that reflects the essence of the 21 plant exosomes used in their formulations, underscoring Cristaderm’s commitment to scientific innovation and the natural world.
- Team Members
- Wai Ho Cheung
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