Mua Yik Hand-Picked Series ティーバッグ・パッケージ by Mua Yik Tea is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in パッケージデザイン Competition Category.
鉄パッケージ· 2025
Mua Yik Hand-Picked Series ティーバッグ・パッケージ
by Mua Yik Tea
Client: Mua Yik Tea
A' Design Award 鉄賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #165641The Design
About Mua Yik Hand-Picked Series ティーバッグ・パッケージ
「Mua Yik 手摘みシリーズ」は、手摘み高山茶のティーバッグを収めたギフトボックス・パッケージです。箱のサイズは225×125×75ミリメートルで、20袋のティーバッグを収納します。腰帯（ウエストカバー）には各茶葉の情報が示され、中身を容易に選ぶことができます。箱に配された各アイコンは切り取って開封する仕様となっており、箱を開ける行為そのものを静謐な儀式へと変えます。抽象的な筆致と色彩は、茶が育つ山々と森を想起させます。箱は再生紙に大豆インキで印刷され、プラスチック包装は最小限に抑えられています。
The Recognition
About the A' Design Award 鉄賞
Mua Yik Hand-Picked Series ティーバッグ・パッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Mua Yik Hand-Picked Series ティーバッグ・パッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Mua Yik Hand-Picked Series ティーバッグ・パッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With tea energy as the theme, the abstract brushstrokes and colors are integrated into the pattern to reflect the nourishment of the mountains and forests in each tea product. From a leaf to a cup of tea, the essence of tea and the earth is maintained in both the logo design and the packaging design. The design of the box is based on a light and elegant vision, representing the anticipation and healing feeling before receiving the gift box and enjoying the tea.
- Dimensions & Packaging
- 225mm x 125mm x 75mm
- Tags
- Beverages Packaging, muayiktea, whole-leaf, teabag, natural
- Production Technology
- Presented in a gift box with 20 tea bags inside. The design of the box is elegant and elegant, with the waist cover presenting each tea item, making it easy for users to choose their favorite items. Each icon on the box is designed in a tear-open format, allowing users to enjoy the healthy ritual of opening the gift. The printing of the gift box is planned to use environmentally friendly soy ink, and the paper is mainly made of environmentally friendly recycled paper. We minimize the use of plastic wrapping materials in the package delivery process. This is in line with the SDGs, the concept of sustainable management.
- Design Challenge
- The creative challenge in this project was designing an interactive, sustainable tea bag gift box that balances user engagement with eco-friendly materials. Overcoming obstacles like sourcing biodegradable materials without compromising durability was a key issue.
- Research
- The research behind this design was a qualitative study aimed at understanding user interaction with sustainable packaging. The objective was to explore how packaging could enhance user experience while being eco-friendly. The methodology included interviews, surveys, and prototype testing. Data collection was through user feedback, observational studies, and prototype testing. Participants included 15 eco-conscious consumers. The results showed high satisfaction with interactive and sustainable packaging, leading to better engagement. This research impacts businesses by emphasizing eco-friendly designs, and enhances society’s shift towards sustainability, influencing design trends to prioritize user experience and environmental impact.
- Inspiration
- Hand-picked tea bags are combined with gift boxes to let tasters experience the craftsmanship and convey the message that each tea product records the complete cycle of goodness from tea growing, harvesting to packaging design and caring the earth. Hand-picked high mountain tea with no added flavors, combined with energy and flavor, is designed to add a sense of healing to the tea-drinking atmosphere. Hand-picked tea gift box is the beginning of a healing energy for everyone who receives it.
- Project Duration
- The project started in May 2024 in Taiwan and finished in October 2024 in Taiwan. Plan to launch in 2025.
- Operation Flow
- This tea bag gift box operates by allowing the user to tear open the outer packaging for an interactive experience. The box transforms from a sealed container to a revealed set of tea bags. Key frames include opening the box, revealing the contents, and using the tea bags. It delivers better results by using eco-friendly materials, enhancing sustainability, and offering an enjoyable unboxing experience, which makes it more engaging and appealing to environmentally-conscious consumers.
- Patents
- Mua Yik Ltd
- Team Members
- Mua Yik Tea and Mingisland
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