Coral Scratcher 猫用爪とぎポール by Hangzhou Owls Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in ペットケア・玩具・用品・動物用製品デザイン Competition Category.
銀ペットケア· 2025
Coral Scratcher 猫用爪とぎポール
by Hangzhou Owls Technology Co., Ltd.
Client: Hangzhou owls Technology Co., Ltd.
A' Design Award 銀賞 Winner in ペットケア Category
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- Verified Award Winner
- Verify Award Status for #166375
The Design
About Coral Scratcher 猫用爪とぎポール
コーラルスクラッチャーは、サンゴの枝と海の波からインスピレーションを得た猫用爪とぎポールです。枝分かれした形状が足がかりとなり、身軽ではない猫でも頂上まで登って休むことができます。天面は本や雑誌、リモコンなどを置くサイドテーブルとしても機能します。本体には環境に配慮したペーパーウィッカーを使用しており、爪とぎに強く、屑もほとんど出ません。ベースと天面は冷間圧延鋼にプラスチック仕上げを施しています。1本の全ねじボルトで接合するモジュール構造により、高さの調整が可能です。
The Recognition
About the A' Design Award 銀賞
Coral Scratcher 猫用爪とぎポールは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Coral Scratcher 猫用爪とぎポールは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Coral Scratcher 猫用爪とぎポールは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This cat scratching post, both aesthetically pleasing and practical, not only provides a space for cats to enjoy scratching and climbing, but also adopts a modern appearance with a minimalist color scheme of black and white to stand out from the homogeneous market glutted with cute pet products; furthermore, it supports function expansion to double as a piece of furniture. Such a product can seamlessly blend into various home environments, creating a space where pets and owners live in harmony.
- Dimensions & Packaging
- The bottom diameter is 430mm, the diameter of the main body of the product is 230mm, and the overall height is 900mm.
- Tags
- pet supplies, cat scratching post, elements of coral and ocean waves, modular design, without thought design
- Production Technology
- The scratching post employs a modular design, allowing for easy assembly of individual modules using just one threaded rod. Its magnetic top enhances ease of use, and breaks away from unsightly marks caused by traditional screw mounting methods to achieve a minimalist style.
The main body is made from environmentally friendly paper wicker, robust, scratch resistant and uneasy to shed. The bottom and top utilize cold rolled steel sprayed with a plastic finish, stable and durable. - Design Challenge
- The challenge was how to ensure the aesthetic pleasure of the cat scratching post while satisfying the demand of cats to climb. To address that, this product ingeniously integrates the elements of natural coral and ocean waves into its design to innovatively provide footholds for climbing, which allows cats to freely climb to enjoy the view and fun from elevated positions, achieving a perfect blend of aesthetic pleasure and practicality.
- Research
- Through research on market needs and habits of cats, the design team has discovered that traditional cat scratching posts typically offer the basic function but lack additional practical features, and they often adopt a cute style that fails to harmonize with modern home decor, affecting the overall aesthetic appeal of the living space. In response, the team has developed this modern, minimalist cat scratching post integrating aesthetic pleasure and practicality.
- Inspiration
- Inspired by coral and ocean waves in nature, the design team has cleverly integrated these elements into conventional vertical scratching posts. By mimicking the branching structure of coral and the undulating shape of ocean waves, this product innovatively introduces footholds for climbing. This caters to the natural instincts of cats to scratch and climb while ensuring aesthetic pleasure.
- Project Duration
- This product was designed in July 2023 in Hangzhou, and launched in January 2024 in China.
- Operation Flow
- This modular product enables users to easily adjust its height based on development stages and preferences of cats or home layouts, whereby even less agile cats, like those who are overweight or have shorter legs, can easily reach the top, enjoying the view and fun from elevated positions. The top offers cats a comfortable resting area, and doubles as a side table for placing items like books, magazines and remote controls, providing a shared space for owners and pets to live in harmony.
- Patents
- China Patent: Exterior Design Name: Cat Scratching Pillar (Gourd Ring)
Patent number: ZL 2023 3 0526634.0
Patentee: Hangzhou owls Technology Co., Ltd.
Authorization announcement date: 2024.3.22 - Team Members
- Jianjun Le
Yanlin Zhu
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