Pass Train ウィッシュギフトパッケージ by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2025

Pass Train ウィッシュギフトパッケージ

by Jiwon Jung

Client: Hongik University

A' Design Award 鉄賞 Winner in パッケージ Category

11,447

Verified Award Winner

Verify Award Status for #167598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pass Train ウィッシュギフトパッケージ

パストレインは、列車にインスピレーションを得た構造的なパッケージデザインで、粘り強さと前進する勢いを象徴しています。機関車パッケージ（シグネチャーパッケージ）は高く立ち上がった煙突を特徴とし、推進力と向上心を表現しています。客車パッケージは列車のモチーフを拡張し、リズムと連続性を加えています。ターミナルパッケージは黒色で、最終目的地と達成された目標を示しています。2階建てシグネチャーパッケージは、成功を祝うプレミアムボックスとしてセットを完成させます。これらの構成要素が一体となり、旅路と達成の両方を体現する、物語性豊かなギフト体験を創り出しています。

The Recognition

About the A' Design Award 鉄賞

Pass Train ウィッシュギフトパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Pass Train ウィッシュギフトパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Pass Train ウィッシュギフトパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensions & Packaging: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tags: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Production Technology: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Design Challenge: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Research: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiration: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Project Duration: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Operation Flow: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patents: This work is all original images not copyrighted.
Team Members: Design Director : Jiwon Jung
Image Credits: This work is all original images not copyrighted.