Castanea Nectar 蜂蜜のパッケージデザイン by Inna Kovalenko is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2025
Castanea Nectar 蜂蜜のパッケージデザイン
Client: Kyiv Academy of Applied Arts
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #168736The Design
About Castanea Nectar 蜂蜜のパッケージデザイン
Castanea Nectarは、栗の蜂蜜のためのパッケージデザインです。水彩によるイラストレーション技法が、栗の花と葉の軽やかさを表現しています。ロゴには、なめらかでわずかに粘性を感じさせる線を用いて栗蜂蜜の濃厚さと豊かなコクを示唆し、一方で厳格な造形が栗の木の力強さを想起させます。小さな蜜蜂がロゴの各要素をつないでいます。蜂蜜は250グラムのガラス瓶に詰められ、125×55ミリメートルのラベルを貼り、85×85×110ミリメートルの箱に収められています。このデザインは、キーウの緑のシンボルとしての栗の木を表現しています。
The Recognition
About the A' Design Award 銅賞
Castanea Nectar 蜂蜜のパッケージデザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Castanea Nectar 蜂蜜のパッケージデザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Castanea Nectar 蜂蜜のパッケージデザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the visual part of the brand, a watercolor illustration technique was chosen to convey the lightness of flowers and leaves. The logo, with its smooth, slightly viscous lines, symbolizes the density and richness of chestnut honey, while the strict shapes hint at the strength and resilience of the tree itself. A small bee, diligently creating this golden treasure, became the connecting element of the logo. The process of creating the brand was not only creative but also deeply symbolic. It was important to preserve the spirit of the city, its history, and its modern dynamics, while giving the world something truly unique.
- Dimensions & Packaging
- The diameter of a 250-gram glass jar is 70–80 mm..
Label size: 125×55 mm.
Box size: 85×85×110 mm. - Tags
- Logo, gift, pattern, organic product
- Production Technology
- The logo was created in a vector program Illustrator, graphic elements and mockups in Photoshop
- Design Challenge
- The creative task in creating a gift with chestnut honey was, first, to develop a unique product that would highlight its naturalness and exclusivity; second, to select design elements that reflect the taste and aroma of chestnut honey; and third, to create a harmonious combination of color, shape, and fonts that would make the gift not only attractive but also memorable.
- Research
- The research involved analyzing the honey market and its unique flavor properties. The task was to come up with a concise name that resonates with the project and ideas for its implementation. This included searching for references and mockups for the work.
- Inspiration
- The chestnut tree has long been a green symbol of Kyiv. In spring, one can endlessly admire its white and pink candle-like blossoms, and in autumn, delight in gathering its shiny, lacquered fruits. Few in the world produce honey from chestnut flowers. This uniqueness inspired the creators of the brand to craft a truly special product.
Every detail — from the name to the label design — was carefully thought out to create a sense of comfort, warmth, and a return home. Thus, chestnut honey became not just a product, but a piece of Kyiv, offering sweet memories and a chance to feel spring again, no matter where you are. - Project Duration
- The idea started to take shape at the end of January 2025. In early February 2025, a market and competitor analysis was conducted. The selection of references and sketching of logo options took three days. Logo development took one day. The search for mockups and design rendering took three days.
- Operation Flow
- A gift with chestnut honey is suitable both for a loved one and a business partner. It tells a story of nature, the city, and the craftsmanship invested in its creation.
Thus, chestnut honey is a meaningful gift that brings warmth, health, and a piece of the Ukrainian soul. - Image Credits
- Implementation, idea, design Inna Kovalenko
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