Abra Mode パンティストッキングのパッケージ by Sajad Izadi

Abra Mode パンティストッキングのパッケージ by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in パッケージデザイン Competition Category.

鉄パッケージ· 2025

Abra Mode パンティストッキングのパッケージ

by Sajad Izadi

Client: Abra Mode

A' Design Award 鉄賞 Winner in パッケージ Category

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Verified Award Winner
Verify Award Status for #170028

View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode パンティストッキングのパッケージ

Abra Modeは、パンティストッキングのためのパッケージボックスである。箱は、静けさ、柔らかさ、そして高級感を想起させるために選ばれたクリームとゴールドの色調の板紙で作られている。脚を組んだ女性の脚部をかたどった窓を抜き型で打ち抜き、生地を覗かせることで、その質感、密度、色を見せている。この窓により、色や柄ごとに新たな箱を印刷する必要がなくなる。表面加工は水性でマットかつリサイクル可能であり、表面に指紋が付くのを防ぐ。箱の寸法は幅138mm、奥行25mm、高さ240mmである。密閉された形状により、店頭での埃や取り扱いから製品を保護する。

The Recognition

About the A' Design Award 鉄賞

Abra Mode パンティストッキングのパッケージは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Abra Mode パンティストッキングのパッケージは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Abra Mode パンティストッキングのパッケージは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi