Whispers of Ink フレグランスパッケージ by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award 金賞 in パッケージデザイン Competition Category.
金パッケージ· 2025
Whispers of Ink フレグランスパッケージ
Client: Vitartissimi
A' Design Award 金賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #170587The Design
About Whispers of Ink フレグランスパッケージ
「Whispers of Ink（墨のささやき）」は、香りのキャンドル、トラベル用お香、石膏製ディフューザーストーンで構成されるフレグランスシリーズのパッケージデザインである。製品はいずれも中国の伝統的な継承技法によって作られている。パッケージには木蓮の書物をモチーフとして採用し、枝葉は江南庭園に育つ木蓮の木から着想を得ている。花の形状は開いた書物のページへと転化されている。キャンドル容器は細密な線描を手描きで施し、草緑色の釉薬で覆われている。特色印刷と活版によるエンボス加工を用いている。
The Recognition
About the A' Design Award 金賞
Whispers of Ink フレグランスパッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Whispers of Ink フレグランスパッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Whispers of Ink フレグランスパッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
- Dimensions & Packaging
- Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
- Tags
- Branding, Packaging, Aromatherapy
- Production Technology
- The Printing Technology we use the Spot Color Printing and Letterpress Embossing
- Design Challenge
- The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
- Research
- VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
- Inspiration
- The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
- Project Duration
- The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
- Patents
- Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.
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