Woosmell フレグランスパッケージ by Sun Wang and Sun Xi is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2025
Woosmell フレグランスパッケージ
Client: WooSmell
A' Design Award 銀賞 Winner in パッケージ Category
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- Verified Award Winner
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The Design
About Woosmell フレグランスパッケージ
Woosmellは、フレグランスブランドのために制作された、繰り返し使えるパッケージデザインです。外袋はランチバッグのような形状で、耐久性の高い合成紙タイベックを用いています。開封後もデイリーユースのアクセサリーとして持ち歩けるため、パッケージが捨てられることはありません。各セットには、フレグランスボトルの首元に取り付けるコルク製のディフューザーボールが付属します。コルクボール内部のコットン芯が液体を吸い上げ、火を使わずにやわらかな香りを放ちます。香りと日常の実用性を結びつけたデザインです。
The Recognition
About the A' Design Award 銀賞
Woosmell フレグランスパッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Woosmell フレグランスパッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Woosmell フレグランスパッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Scent is intangible and elusive, but WooSmell encapsulates it with the innovative design concept of "packaging aroma." This abstract element is cleverly enclosed in portable, lunch-bag-style packaging. As a fragrance brand focused on olfactory design, we delicately preserve aromas within these unique bags, presenting them as a distinctive gift for scent enthusiasts who cherish the art of fragrance.
- Dimensions & Packaging
- Outer packaging bag (the small size):22X27X10mm;Outer packaging bag (the large size):31x29.5x10mm;
- Tags
- Fragrance, Sustainable, packaging design
- Production Technology
- Using Tyvek paper as the outer packaging material;The use of cork materials instead of traditional wood or fiber materials as aromatherapy diffuser
- Design Challenge
- In conventional packaging design, the purpose is often fulfilled the moment consumers unwrap the product, after which the packaging becomes disposable or obsolete. To transform this paradigm, we have reengineered packaging using ultra-durable Tyvek® material - an eco-conscious synthetic paper developed by DuPont. This innovative approach allows our premium packaging to transition from protective casing to a reusable lifestyle accessory, seamlessly integrating sustainability with contemporary aesthetics in daily use.
- Inspiration
- In traditional packaging, the purpose is often fulfilled the moment the consumer opens it, after which it is discarded or left unused. To address this issue, we have redefined packaging as a fashionable accessory, imbuing it with functionality and practicality to seamlessly integrate into daily life.
- Project Duration
- The design project officially commenced in October 2024 and has been ongoing to date. In March 2025, it received both the MUSE Design Awards Gold Award and the French Design Award Gold Prize. Subsequently, in April 2025, the project was honored with the Red Dot Product Design Award.
- Operation Flow
- Usage Instructions for the Flameless Fragrance Diffuser: Attach the included cork diffuser ball to the neck of the fragrance bottle. The fragrance liquid is transferred through the built-in cotton wick inside the cork diffuser ball, which will then continuously release a gentle fragrance over time.
- Team Members
- Sun Wang
Sun Xi
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