Golden Seasons Brick 茶パッケージ by Chushan Design

Golden Seasons Brick 茶パッケージ by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2025

Golden Seasons Brick 茶パッケージ

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award 銀賞 Winner in パッケージ Category

23,375

Verified Award Winner

Verify Award Status for #170644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Golden Seasons Brick 茶パッケージ

「黄金四季磚」は、圧縮プーアル茶磚のためのパッケージデザインである。外装スリーブはアンティーク調の風合いを持つ特殊紙を用い、印章モチーフを空押しし、金箔押しを施している。内部には金色の板紙とグレーボードによる二層構造の引き出し式ボックスを備え、金箔で包まれた茶磚18個を、1トレイあたり9個ずつ収納する。耐衝撃スロットにより、輸送中の茶磚を保護する。各茶磚の重量は4グラムで、この数字は中国語の「四季」という言葉に呼応している。トレイは交換可能なため、詰め替えて繰り返し使用できる。

The Recognition

About the A' Design Award 銀賞

Golden Seasons Brick 茶パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Golden Seasons Brick 茶パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Golden Seasons Brick 茶パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility.
Dimensions & Packaging: 80mmx80mmx40mm box with dual-layer structure (2 trays x 9 bricks). The 9x2 configuration mirrors the Eastern philosophy of (9x9 returning to unity), symbolizing cyclical renewal.
Tags: Modular, Travel-friendly, Tea Brick, Cultural Relic, Imperial Seal, Biophilic, Travel Essentials
Production Technology: Outer Sleeve Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details.
Inner Structure Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste.
Design Challenge: Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/fingerprint textures). We translated imperial seals into tactile geometric patterns, paired with a 4g brick (phonetic "Four Seasons" in Chinese) that bridges nature, tea, and human craft.
Research: Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity.
Inspiration: In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind.
Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel.
Project Duration: Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025
Operation Flow: Ritual Reboot Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage.
Functional Luxury 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency.
Team Members: Yin Peng
Image Credits: Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024.