Alan GuoによるPlanetarium 文化クリエイティブグッズは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2025 A' Design Award 銀賞の優れた受賞作品です。

銀パッケージ· 2025

Planetarium 文化クリエイティブグッズ

デザイナー： Alan Guo

クライアント: Beijing Planetarium

パッケージカテゴリーのA' Design Award 銀賞受賞者

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カラー

デザイン

Planetarium 文化クリエイティブグッズについて

この保温ボトルは、スタンプ、しおり、テープ、トートバッグなどを含む幅広い製品シリーズの一部です。宇宙飛行士からインスピレーションを得たこのデザインは、無重力感を表現し、人類と宇宙の関係性を探求しています。浮遊する宇宙をテーマにしたカップから、宇宙飛行士の命綱を握る手を描いたトートバッグまで、それぞれの製品が想像力豊かなストーリーテリングを体現しています。このコレクションは、宇宙に対する人々の好奇心を刺激し、その中での人類の位置づけについて理性的で思慮深い視点を促進することを目指しています。

受賞

A' Design Award 銀賞について

Planetarium 文化クリエイティブグッズは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Planetarium 文化クリエイティブグッズは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Planetarium 文化クリエイティブグッズは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
寸法とパッケージ: 25*40cm Inflatable bag, Screen printing
タグ: Planetarium, Cultural and Creative Merchandise, Universe
製造技術: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
デザインの課題: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
リサーチ: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
インスピレーション: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
プロジェクト期間: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
オペレーションフロー: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.