1045 Coffee Beans パッケージ by Natalya Bilousova is a highly esteemed winner of the very prestigious 2025 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2025
1045 Coffee Beans パッケージ
Client: 1045 Coffee
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #172358The Design
About 1045 Coffee Beans パッケージ
1045 Coffeeのパッケージデザインは、ダイヤモンド型のロゴと大胆な1045の数字でカルガリー市の標高を捉え、この都市を象徴する山岳景観を表現しています。パースペクティブラインは、従来の山のイメージを避けながら、山の陰影とコーヒー畑を想起させます。コーヒーのトーンにインスパイアされたカラーパレットは、エスプレッソには濃い色合いを、フィルターブレンドには明るい色合いを採用しています。伝統的な黒のコーヒーバッグとプレミアムステッカーラベルが機能性とエレガンスを融合させ、ブランドの品質と職人技へのこだわりを反映しながら、確かな認知性を実現しています。
The Recognition
About the A' Design Award 銅賞
1045 Coffee Beans パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。1045 Coffee Beans パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。1045 Coffee Beans パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project established a unique identity for 1045, a locally roasted coffee blend that pays homage to the elevation of the city of Calgary of 1045 meters above sea level. It embodies the bold Calgarian spirit, striking a balance between tradition and innovation. The packaging showcase a dedication to quality, sustainability, and artisanal craftsmanship, seamlessly merging rugged natural elements with contemporary design. Created to appeal to both devoted coffee lovers and a new generation of enthusiasts, 1045 celebrates the rich coffee culture of Calgary.
- Dimensions & Packaging
- Label size 110 x 160 mm, coffee bag 135 x 260 mm
- Tags
- packaging, coffee, Calgary, drinks, coffee beans, coffee bag, coffee packaging
- Production Technology
- The 1045 Coffee packaging utilizes classic black coffee bags, providing a sleek and timeless look that preserves freshness. Each blend is distinguished by a carefully designed label, produced as a high-quality sticker for flexibility and easy application. This approach allows for efficient production while maintaining a premium feel. The combination of durable materials and a thoughtfully crafted label ensures both practicality and strong visual appeal on the shelf.
- Design Challenge
- The creative challenge for 1045 Coffee was to visualize Calgary's elevation in a unique and impactful way, without resorting to the typical mountain imagery that competitors use. The goal was to reflect the city's high-altitude spirit while avoiding cliches. The solution involved designing a diamond-shaped logo featuring bold 1045 numbers that evoke the essence of mountains, complemented by perspective lines that simultaneously suggest the shadows of mountains and coffee fields. This approach captured Calgary's elevation and the coffee's origins in a distinct and original way, ensuring a memorable visual identity.
- Research
- The development of the 1045 Coffee brand started with a thorough analysis of the market and competitors, examining trends and understanding consumer preferences. The target audience was defined by their behaviors, preferences, and attitudes towards locally sourced, high-quality coffee. This research guided the creation of a unique brand identity and packaging design, ensuring it was both visually engaging and informative.
- Inspiration
- The visual identity of 1045 Coffee captures the warmth and richness of a perfectly brewed cup. A calm, earthy color palette reflects the deep hues of coffee, emphasizing authenticity and craftsmanship. Each coffee origin features two shades, a darker tone for espresso's bold intensity and a lighter hue for the smooth filter method. This thoughtful design creates a cohesive, elegant look that enhances shelf presence while celebrating the unique character of each coffee variety.
- Project Duration
- Calgary, Canada, the project began in May and ended in August, 2024
- Operation Flow
- The 1045 coffee brand, crafted by a local Calgary manufacturer, offers a unique blend that stands out in the market. Its packaging is both convenient and visually appealing, designed to attract the target audience through careful market analysis. Striking a balance between aesthetics and function, the design ensures easy recognition, clear communication of the product's uniqueness, and a strong local identity.
- Team Members
- Natalya Bilousova
- Image Credits
- Natalya Bilousova, 2025
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