Teli Tiee ストーリープレーヤー by Leijing Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in ベビー・キッズ・子供用品デザイン Competition Category.

鉄ベビー用品· 2025

Teli Tiee ストーリープレーヤー

by Leijing Zhou

Client: Zhejiang University

A' Design Award 鉄賞 Winner in ベビー用品 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Teli Tiee ストーリープレーヤー

Teli Tieeは、子どもと高齢者の交流のためにデザインされたストーリープレーヤーです。3種類の物語要素ブロックを溝にはめ込むと、本体がそれぞれの組み合わせを感知し、対応する物語を再生します。レバーを右に動かすと物語が切り替わり、左に動かすと新しい物語を録音できます。録音された物語は人工知能によって処理され、共有可能な挿絵付きの物語へと生まれ変わります。本体はプラスチックと木材で作られ、近距離無線通信（NFC）、Bluetooth、電子スクリーンを備えています。

The Recognition

About the A' Design Award 鉄賞

Teli Tiee ストーリープレーヤーは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Teli Tiee ストーリープレーヤーは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Teli Tiee ストーリープレーヤーは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Teli Tiee is a story-player designed for intergenerational interaction between children and the elderly.
Equipped with three types of story elements blocks, the elderly and kids can listen colorful stories by combining different blocks. Stories come from system presets and elderly-shared ones. The elderly can share their stories or co-create new stories with kids. Recorded stories, processed by AI, are uploaded to the database and turned into illustrated stories for sharing.
Dimensions & Packaging: 300mm*180mm*184mm
Tags: Inter-generational interaction, Story player, Emotional design
Production Technology: The main body of the product is made of plastic and wood to ensure the safety of children. The product contains NFC, electronic screen, bluetooth and other modules to ensure the realization of product functions.
Design Challenge: The primary creative and research challenge was to bridge the generational gap through a single product. Designing for two distinct user groups-the elderly with their need for self-expression and reminiscence, and children with their demand for engaging and educational play-required a delicate balance. Technologically, integrating AI for story processing and illustration generation while ensuring friendliness for non-tech-savvy users was a significant hurdle.
Research: The methodology involved analyzing the needs of both groups through interviews and observations. Interviews were conducted with elderly people and children to understand their behaviors, preferences, and pain points in communication. Observation was also carried out in community settings where inter-generational interactions occurred. Research tools included questionnaires, voice recorders for interviews, and note-taking.
Inspiration: In modern society, with the increasing prevalence of inter-generational families, there is a growing need for effective communication channels between the elderly and children. Observing that the elderly often find solace in reminiscing about their past experiences, while children are naturally drawn to the vivid and imaginative world of picture-book stories, we were inspired to create Teli Tiee.We use emotional and inclusive design principles to complete the design and use AI to process the story content.
Project Duration: The project started in April 2023 in China and finished in August 2023 in China
Operation Flow: When using the story machine, press the on key to start the device. According to the guidance, put story elements blocks into the groove, and the system senses and plays the story of the combination. Users can pull the lever to the right to switch to the next story, and to the left to record and upload their stories.
Team Members: Xinmiao Shen
Leijing Zhou
Xiaotong Guan
Menghan Li
Xiaofei Gong
Yuqi Wei
Jinjie Li
Qianyi Wang
Zihan Zhang