Goodbikes ソーシャルインパクト・キャンペーン by Squared is a highly esteemed winner of the very prestigious 2025 A' Design Award 鉄賞 in ソーシャルデザイン Competition Category.
鉄ソーシャル· 2025
Goodbikes ソーシャルインパクト・キャンペーン
by Squared
Client: Desert & Ocean Coworking
A' Design Award 鉄賞 Winner in ソーシャル Category
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Verified Award Winner
Verify Award Status for #172596The Design
About Goodbikes ソーシャルインパクト・キャンペーン
Goodbikesは、ナミビアのスワコプムントにおいて観光を地域支援へと変えるソーシャルインパクト・キャンペーンです。旅行者は特別価格で自転車を購入し、滞在中に利用したのち、出発前に寄付します。寄付された自転車は地元の修理店で整備され、仕事、教育、日常のサービス利用のために移動手段を必要とする住民へ届けられます。本キャンペーンは地元事業者と自治体との協働により運営されています。ビジュアルアイデンティティは大胆でミニマルなグラフィックを用い、ポスター、チラシ、ステッカー、金属製バイクプレート、コースター、デジタルコンテンツに展開されています。
The Recognition
About the A' Design Award 鉄賞
Goodbikes ソーシャルインパクト・キャンペーンは、よく設計された創造物に期待される専門的・産業的要件を満たす優れたデザインに授与される、権威ある評価である A' Design Award 鉄賞の受賞作品です。鉄賞の受賞作品は、制作者の高い技量、高度な専門性、専門家としての理解、創造的な能力を示しています。Goodbikes ソーシャルインパクト・キャンペーンは、高く評価され、称賛され、愛される、実用的で革新的な創造物であることが期待されます。この A' Design Award 鉄賞を受賞したデザインは、業界のベストプラクティスを統合し、ノウハウと才能に結びついた有能な技術的特性を備えています。Goodbikes ソーシャルインパクト・キャンペーンは、その徹底ぶりで尊敬され、世界をより良い場所にするための生活の質の向上をもたらすよう設計されています。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Goodbikes is a community-driven initiative transforming tourism in Namibia into social impact. Visitors in Swakopmund purchase bikes at special rates and donate them before leaving, providing essential transportation for locals. Partnering with businesses and the municipality, donated bikes are repaired and redistributed. This sustainable model promotes mobility, supports local repair shops, and reduces carbon footprints proving that a simple idea can create lasting change.
- Dimensions & Packaging
- Goodbikes features a full-range print communication system, including posters, flyers, and eco-friendly stickers. Custom metal bike plates serve as durable identification tags for donated bikes. Branded coasters are placed in cafés around town to boost awareness. The digital campaign includes website assets, social media content, and motion graphics optimized for engagement across platforms.
- Tags
- social campaign, donation-based initiative, creative design, community engagement, sustainable transportation, eco-friendly mobility, social good, bicycle donation, local empowerment, awareness campaign
- Production Technology
- Goodbikes was developed through a strategic blend of branding, UX design, and community-driven engagement. The campaign’s identity features bold, minimal visuals for clarity and impact. Digital assets were crafted using vector-based design and motion graphics, while print materials utilized eco-friendly inks and recycled paper. The initiative leveraged behavioral design techniques to seamlessly integrate donation incentives, ensuring maximum participation and sustainability.
- Design Challenge
- The biggest challenge was overcoming the logistical complexities of creating a donation-based system that integrated seamlessly with tourism. Balancing visitor engagement with local needs while ensuring sustainable bike repair and distribution was difficult. We navigated the challenge of limited local resources and community engagement in a small town. Overcoming these hurdles required careful collaboration with businesses and the municipality, aligning diverse stakeholders to create a smooth, impactful process.
- Research
- Goodbikes was developed through qualitative research to understand mobility challenges in Swakopmund.
Objective: Improve local transportation access via sustainable solutions.
Methodology: Interviews, surveys, and observational studies.
Tools: Community feedback, municipal data. Participants: Tourists, locals, businesses.
Results: High visitor interest, strong local need. Impact: A scalable model for eco-mobility and social good, merging tourism with lasting community benefits. - Inspiration
- Inspired by the power of community and sustainable mobility, Goodbikes transforms travel into lasting impact. By donating bicycles, visitors help locals access work, education, and essential services while promoting eco-friendly transport. The initiative supports local repair shops, reduces carbon footprints, and fosters a culture of shared responsibility proving that small actions can drive big change.
- Project Duration
- Started in June 2024 and ongoing.
- Operation Flow
- Goodbikes is simple and impactful: visitors purchase a bike at a special rate, use it during their stay, and donate it before leaving. The donated bikes are then repaired and given to locals in need. The interaction is seamless: travelers enjoy eco-friendly transport, while the community gains long-term mobility. Stickers, coasters, and digital campaigns spread awareness, making participation easy and rewarding. It’s a cycle of giving that keeps moving forward.
- Team Members
- Creative Director: Yana Okoliyska
Marketing & Strategy Director: Marina Varlyakova
Digital Growth Strategist: Nikola Ivanov
Graphic Designer: Desi Todorova - Image Credits
- Creative Director - Yana Okoliyska
Marketing & Strategy Director - Marina Varlyakova
Digital Growth Strategist - Nikola Ivanov
Graphic Designer - Desi Todorova
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