Xi Feng Jiu Tian Qi 白酒パッケージ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2026
Xi Feng Jiu Tian Qi 白酒パッケージ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co., Ltd
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #173078The Design
About Xi Feng Jiu Tian Qi 白酒パッケージ
「西鳳酒 天啓」は、中国のプレミアム白酒のためのパッケージデザインである。ボトルには地元産のクリスタルを用い、金メッキを施したうえでレーザー彫刻による文様で仕上げている。キャップはアルミニウム合金製で、クリスタルのダイヤモンドカットをあしらった。その造形は、古代中国で花嫁が身に着けた鳳冠から着想を得ている。ギフトボックスはアクリル製で、特徴的なフォルムを備える。蓋は帳が上がるように持ち上がり、ボトルが徐々に姿を現す。その所作は、中国の伝統的な婚礼における紅い被り布（紅蓋頭）を持ち上げる瞬間を想起させる。
The Recognition
About the A' Design Award 銅賞
Xi Feng Jiu Tian Qi 白酒パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Xi Feng Jiu Tian Qi 白酒パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Xi Feng Jiu Tian Qi 白酒パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design essence of this premium Chinese baijiu is concentrated in its cap, which draws inspiration from the phoenix crown worn by brides in ancient China. Through metal casting and diamond inlay techniques, it integrates the luxurious symbolism of Eastern wedding traditions with modern luxury craftsmanship, showcasing distinguished elegance and unique aesthetics within a compact form.
- Dimensions & Packaging
- 175mm*120mm*285mm
- Tags
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
- Production Technology
- The liquor bottle is made from the finest local crystal. The bottle body is electroplated with gold and adorned with laser-engraved patterns, while the cap is made of aluminum alloy featuring inlaid crystal diamond cuts. The gift box showcases a uniquely shaped design made of acrylic.
- Design Challenge
- The most significant challenge of the project lay in the production of the bottle cap. Its intricate detailing presented substantial difficulties, requiring a delicate balance between quality standards and production costs. Considerable effort was dedicated to resolving this issue, ultimately leading to a breakthrough.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- Inspired by the phoenix motif from traditional Chinese wedding attire, this design reimagines a profound cultural symbol. The phoenix embodies renewal and sacredness in Chinese culture, conveying wishes for prosperity. Through contemporary interpretation and craftsmanship, it bridges tradition and modernity, creating a distinct visual language that honors Eastern heritage while appealing to present-day aesthetics—striking a balance between cultural continuity and innovative expression.
- Project Duration
- September 2023, Shenzhen, China
- Operation Flow
- The liquor box is designed with ritual at its core, creating a distinctive unboxing experience: the lid ascends like a rising curtain, gradually revealing the treasure within. This motion draws inspiration from the solemn moment of "lifting the red veil" in traditional Chinese wedding customs, transforming this gesture of anticipation and sanctity into a ceremonial unveiling of the product. Through this culturally rich interactive design, it enhances user engagement while deepening the product's narrative resonance and emotional connection.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Maoxiang Pan, Xiangdong Yuan
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
