Zui San Qiu 白酒パッケージ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2026

Zui San Qiu 白酒パッケージ

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award 銀賞 Winner in パッケージ Category

22,178

Verified Award Winner

Verify Award Status for #173081

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zui San Qiu 白酒パッケージ

「醉三秋」は、中国の伝統的な蒸留酒である白酒のためのパッケージデザインである。ボトルの表面には地元産の斑れい岩を用い、熟練した職人の手によって成形され、石材本来の自然な質感がそのまま活かされている。ボトルは柔らかな有機的曲線を描き、手にしっくりと馴染む握り心地を実現している。外箱は再生レザーファイバーと天然ゴムの複合素材で作られ、滑らかな触感をもたらす。使用後、ボトルは燭台や花瓶、水差しとして再利用でき、箱は収納容器として活用することができる。

The Recognition

About the A' Design Award 銀賞

Zui San Qiu 白酒パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Zui San Qiu 白酒パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Zui San Qiu 白酒パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This baijiu originates from Anhui Province, China. It is defined by its distinctive flavor and complex aroma, setting it apart in the world of Chinese spirits. The most engaging feature of the liquor is its bottle: its fluid curves emulate the smooth, flowing sensation experienced after sipping. Moving away from conventional rigid bottle designs, this approach transforms the container into a striking visual emblem.
Dimensions & Packaging: 145mm*115mm*H275mm
Tags: Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
Production Technology: This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The natural texture of the stone remains exposed and unadorned. The outer box is constructed from a composite material that blends regenerated leather fibers with natural rubber, delivering a soft and smooth tactile experience. This return-to-nature philosophy resonates with and has been warmly received by its intended audience.
Design Challenge: The bottle is handcrafted with a soft, organic shape that ensures a comfortable grip. Its surface features a textured gabbro finish, offering an authentic touch of the natural environment. In today's highly industrialized world, many seek products that return to simplicity. This straightforward and natural design is created for them. After use, the bottle can be repurposed into decorative items like a candlestick, vase, or water jug. The box is also designed for reuse as a storage container.
Research: Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
Inspiration: Designed under the theme of harmony between humanity and nature, the bottle integrates locally sourced gabbro into its surface, reflecting the textures of a natural ecosystem. This material is both biodegradable and recyclable. The form of the bottle is shaped with organic curves, a signature found throughout nature. Handcrafted by skilled ceramic artisans, it represents a commitment to the balanced coexistence of people and the environment. This philosophy helps distinguish the product and enhances its overall appeal.
Project Duration: March 2024, Shenzhen City, China
Operation Flow: This product features a surface crafted from locally sourced Gabbro, shaped by skilled artisans. The stone retains its natural, unadorned texture. The box is made from a composite of regenerated leather fibers and natural rubber, offering a soft and smooth touch. This back-to-nature approach invites users to form a deeper connection with the product.
Team Members: Creative Director：Wen Liu
Design Executor：Maoxiang Pan，Xiangdong Yuan