Zhang Gong Lao Jiu 1975 酒類パッケージ by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in パッケージデザイン Competition Category.
銀パッケージ· 2026
Zhang Gong Lao Jiu 1975 酒類パッケージ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
A' Design Award 銀賞 Winner in パッケージ Category
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- Verified Award Winner
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The Design
About Zhang Gong Lao Jiu 1975 酒類パッケージ
「張公老酒1975」は、中国の白酒のために設計されたパッケージである。全体のフォルムは、酒造敷地内に生育する樹齢百年を超えるエンジュの木から着想を得ている。外箱には環境に配慮したパルプ材を用い、樹皮のテクスチャーはインク印刷ではなくエンボス加工によって表現した。ボトルは中国の白釉で焼成され、窯変によって一部に自然な文様が生まれている。ボトル表面は、古い発酵窖（はっこうきょう）の使い込まれた質感を想起させる。パッケージの寸法は125×125×290ミリメートルである。
The Recognition
About the A' Design Award 銀賞
Zhang Gong Lao Jiu 1975 酒類パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Zhang Gong Lao Jiu 1975 酒類パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Zhang Gong Lao Jiu 1975 酒類パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It carries forward four millennia of traditional brewing techniques, supported by unique resources including century-old fermentation pits and maturation vats. The distillery grounds feature a grove of hundred-year-old locust trees, whose blossoms are skillfully incorporated into the fermentation process through a distinctive "locust blossom in fermentation" technique. This imparts a unique aromatic profile and an exceptionally smooth, mellow character to the liquor. The exterior packaging incorporates the textured appearance of locust tree bark, while the bottle design echoes the weathered texture of ancient fermentation pits, presenting a rustic yet sophisticated aesthetic.
- Dimensions & Packaging
- 125mm*125mm*290mm
- Tags
- Natural, Unadorned Simplicity
- Production Technology
- The liquor box is crafted from eco-friendly pulp, showcasing the natural texture of locust tree bark through embossed patterning instead of ink printing. The bottle is fired with Chinese white glaze, revealing naturally formed kiln-transformed textures in localized areas.
- Design Challenge
- Through repeated field studies, the textures of locust trees, the patina of century-old fermentation pits, and the surface details of aged walls were meticulously examined. Multiple rounds of modeling and 3D prototype revisions ultimately yielded the desired representation of natural texture.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The packaging's overall form draws inspiration from century-old locust trees, translating the textured bark and marks of time into a visual language of design. By showcasing naturally accumulated textures, it interprets the slow maturation of aged liquor—each mark embodies the formation of flavor, each sedimentation contributes to the liquor's depth. This is the art of nature, crafted by time.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The product exudes an unrefined, natural beauty, conveying a free-flowing charm through its organic form. Its warm texture and fluid contours instinctively invite touch, guiding the viewer to discover, through tactile exploration.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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