Mags Skin 主要機能：デオドラントブランド by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2026
Mags Skin 主要機能：デオドラントブランド
by Gamze Binici
Client: Gamze Binici
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #174274The Design
About Mags Skin 主要機能：デオドラントブランド
Mags Skinは、敏感肌のために特別に開発された天然デオドラント向けに制作されたブランドアイデンティティおよびパッケージプロジェクトです。このブランドは、元素としての基盤にマグネシウムを据え、円形の原子をモチーフとしたマークによって象徴されています。二層構造のボックスデザインは、ブランドの存在感と詳細な製品情報を分離し、明確で信頼を重視した開封体験へとユーザーを導きます。スプレーボトルはこのアプローチをさらに発展させ、洗練された人間工学に基づいたフォルムと、高級感を高めるテクスチャー仕上げを備えています。
The Recognition
About the A' Design Award 銅賞
Mags Skin 主要機能：デオドラントブランドは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Mags Skin 主要機能：デオドラントブランドは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Mags Skin 主要機能：デオドラントブランドは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
- Dimensions & Packaging
- 37 x 37 x 138 mm box dimension
- Tags
- skincare, deodorant, body care, packaging, brand identity, wellness, personal care
- Production Technology
- The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
- Design Challenge
- It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
- Research
- Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
- Inspiration
- The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
- Project Duration
- The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
- Operation Flow
- The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
- Patents
- Copyrights belong to Gamze Binici.
- Image Credits
- Gamze Binici
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