Mingrui DuanによるFertile Soil Wish Fertilizer Design 肥料パッケージ

Mingrui DuanによるFertile Soil Wish Fertilizer Design 肥料パッケージは、パッケージデザインコンペティションカテゴリーにおける非常に権威ある2026 A' Design Award 銅賞の優れた受賞作品です。

銅パッケージ· 2026

Fertile Soil Wish Fertilizer Design 肥料パッケージ

デザイナー： Mingrui Duan

クライアント: Duan Mingrui

パッケージカテゴリーのA' Design Award 銅賞受賞者

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カラー

デザイン

Fertile Soil Wish Fertilizer Design 肥料パッケージについて

「Fertile Soil Wish Fertilizer Design(豊かな土壌を願う肥料デザイン)」は、家庭園芸用肥料のパッケージである。外箱は日本の伝統的な絵馬の形をかたどり、葉のモチーフと「お守り」の文字をあしらっている。中の肥料は星形のタブレット状に圧縮成形され、土に直接置いて使用するため、プラスチック包装を必要としない。箱はサステナブルな木材で作られており、繰り返し使えるうえ、植木鉢の上に吊るして飾ることもでき、以後は詰め替え用のタブレットのみで済む。花用、多肉植物用、その他の植物用といった製品ごとにカラーコードで識別できるようになっている。

受賞

A' Design Award 銅賞について

Fertile Soil Wish Fertilizer Design 肥料パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Fertile Soil Wish Fertilizer Design 肥料パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Fertile Soil Wish Fertilizer Design 肥料パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

デザインの裏側

プレスキット

デザイナーが提供するクレジット、チームメンバー、技術的な詳細。

独自の特性: This fertilizer packaging focuses on protection and prayer, merging traditional Japanese lucky charms like ema (votive tablets), lucky stars, and omamori (amulets). Innovations, including the outer box shaped like an ema and the fertilizer tablets formed into lucky stars, turn it into a vessel for personal wishes. A leaf motif on the outer box conveys nurture and care for plants, and a color coded product line (red for flowers, bluish green for succulents, etc.) meets diverse gardening needs.
寸法とパッケージ: product dimensions, 130 mm x 100 mm x 35 mm
タグ: Japanese Home Gardening Fertilizer Packaging, Protection and Wishing, Traditional, Japanese Culture of Wishing, Ema, Lucky Star, Omamori, Wood Material for a Sustainable Cycle
製造技術: The fertilizer is compacted into star shaped tablets for direct use. Simply place a tablet in the soil and it begins to work. This approach eliminates the need for plastic packaging and helps reduce environmental impact. The outer box is crafted from sustainable wood, making it reusable. Users only need to buy refill tablets, which lowers costs and waste in the long run. This not only extends the lifecycle of the packaging but also promotes environmental responsibility.
デザインの課題: The challenge was to honor Japanese cultural identity and appeal to younger audiences who seek modern expressions of tradition. The design responds by creating a unique wishing ritual that fosters emotional connection. Focusing on innovative cultural integration, it reinterprets iconic symbols such as ema, lucky stars, and omamori through a modern lens. Practicality, emotion, and culture converge in this design, redefining how culture can bring value to the global agricultural supplies industry.
リサーチ: The designer identified that Japanese home gardeners are looking not only for plant nutrition but also for a way to express their hopes for healthy plant growth. In response, this packaging design draws from iconic Japanese lucky charms, including ema, origami lucky stars, and omamori. More than just visual elements, they imbue the product with a sense of protection and aspiration. Each time users apply the fertilizer, the act becomes a heartfelt dialogue between them and their plants.
インスピレーション: The design draws from iconic Japanese lucky charms like the ema, lucky stars, and omamori, carrying cultural meanings of wishing and protection. The outer box mirrors the shape of a traditional ema, evoking the ritual of making wishes and giving thanks. Inside, the fertilizer tablets are formed into origami lucky stars, which symbolize wishes and good fortune. The word omamori on the front of the box further enhances the meaning, bringing a stronger sense of emotional connection and care.
プロジェクト期間: The project took place in Tokyo between April and July of 2025.
オペレーションフロー: The packaging combines practical use with emotional value, giving users not only functional benefits but also a way to express their wishes. The wooden box can be hung above a plant pot for storage and display. For fertilizing, users just need to open the box, take out a star shaped tablet, and place it in the soil. More than routine tasks, the whole process becomes a ritual, like making a wish for plants to thrive. In this way, the hope of each user is seamlessly connected with plant growth.