Lidu 1308 酒類パッケージ by Junjian Wan is a highly esteemed winner of the very prestigious 2026 A' Design Award 金賞 in パッケージデザイン Competition Category.

金パッケージ· 2026

Lidu 1308 酒類パッケージ

by Junjian Wan

Client: Jiangxi Zengpintang Cultural Creativity Co.， Ltd.

A' Design Award 金賞 Winner in パッケージ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lidu 1308 酒類パッケージ

「李渡1308」は、中国の蒸留酒（白酒）のためのパッケージデザインである。景徳鎮の磁器工芸と李渡の醸造伝統を融合させた設計となっている。容量500mlの陶磁器製ボトルには、元代の青花（染付）による龍文様を釉下彩で描き、金色の印章を埋め込んでいる。金属合金製のキャップには、活版印刷に着想を得た文字が刻まれている。外箱は硬質ボードにシルク調テクスチャー素材を貼り合わせ、青の浮き彫りによる双龍と金箔押しで装飾した。回転式の開封構造により、ボトルが姿を現し、ディスプレイとして楽しめる。

The Recognition

About the A' Design Award 金賞

Lidu 1308 酒類パッケージは、まさに素晴らしく傑出した第一級のデザインに授与される、計り知れないほど権威ある評価である A' Design Award 金賞の受賞作品です。金賞の受賞作品は、きわめて革新的で、先見性に富み、きらびやかに輝く創造物であり、デザイナーの天才性、叡智、卓越した技量を映し出しています。Lidu 1308 酒類パッケージは、最も称賛される、流行を牽引する記念碑的な発明であり、前例のない価値をもたらすことが期待されます。この A' Design Award 金賞を受賞したデザインは、壮観で尊敬されるプロジェクトであり、芸術・科学・デザイン・技術の境界に大きく寄与し、それを前進させます。Lidu 1308 酒類パッケージは、強い欲求を生み出し、情熱を呼び覚まし、創造性を促し、私たちを引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Lidu 1308 Dual World Heritage Tribute Edition unites Jingdezhen porcelain craft and Lidu brewing tradition, both UNESCO heritage applicants. The bottle features Yuan Dynasty blue and white dragon motifs with underglaze effects and a golden seal for collectible value. The cap references movable type printing, engraved with text to record its story. A silk textured case with twin dragons and a rotating display structure enhances prestige, transforming the spirit into a vessel of culture.
Dimensions & Packaging: Bottle capacity is 500 ml. width 82 mm x Depth 82 mm x Height 270 mm. Material is high grade ceramic body with underglaze blue dragon motifs and embedded golden seal. Cap is metal alloy, engraved with movable type inspired text. Package is rigid board case, width 165 mm x Depth 120 mm x Height 310 mm. Wrapped in silk textured material, decorated with twin dragons in blue relief and gold stamping. Rotating opening structure enhances display, stability and collectible value.
Tags: Heritage Packaging, Cultural Design, Chinese Culture, Collectible Bottle, Movable Type Printing, Ceremonial Design, Cultural Storytelling, Limited Edition
Production Technology: The bottle is crafted in high grade ceramic with underglaze blue painting to evoke Yuan Dynasty porcelain. A golden seal is embedded on the body for prestige. The cap is made from metal alloy, engraved with movable type inspired characters to preserve the story. The outer case uses rigid board wrapped in silk textured material, decorated with blue dragon reliefs and finished with gold stamping. A rotating opening structure enhances both display and durability.
Design Challenge: The challenge was to merge two UNESCO heritage applications, Jingdezhen porcelain and Lidu brewing, into one cohesive design. Research focused on Yuan Dynasty blue and white motifs, underglaze techniques, and movable type printing to authentically integrate cultural elements. Balancing artistic detail with usability required engineering precision, especially for the engraved alloy cap and rotating case. The goal was to create packaging that feels both luxurious and functional, serving as a cultural bridge between tradition and modernity.
Research: Online research, documentary materials, collection studies, cultural documentaries, and cultural interviews
Inspiration: Inspired by the dual UNESCO heritage applications of Jingdezhen porcelain and Lidu brewing craft, the design celebrates the union of two timeless traditions. The bottle features Yuan Dynasty blue and white dragon motifs, symbolizing strength and prosperity, with underglaze porcelain aesthetics. The cap references movable type printing, turning cultural memory into design detail. The silk textured case with twin dragons conveys protection, prestige, and ritual.
Project Duration: The project was initiated and completed in Nanchang in January 2024.
Operation Flow: The packaging is designed to create a ceremonial experience. The rigid case with a rotating opening reveals the bottle like a showcase, enhancing display value. The ceramic body, decorated with blue and white dragon motifs, offers a tactile connection to heritage. The metal cap, engraved with movable type characters, provides both grip and storytelling detail. From opening the case, unveiling the bottle, to pouring the liquor, each step is infused with cultural symbolism, turning consumption into ritual.