Hong Jiu 酒類パッケージ by Tian Sheng Cheng is a highly esteemed winner of the very prestigious 2026 A' Design Award 銀賞 in パッケージデザイン Competition Category.

銀パッケージ· 2026

Hong Jiu 酒類パッケージ

by Tian Sheng Cheng

Client: Shenzhen Jinjia New Intelligent Packaging Co., Ltd.

A' Design Award 銀賞 Winner in パッケージ Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hong Jiu 酒類パッケージ

「Hong Jiu(紅酒)」は、中国の強い蒸留酒である白酒のためのギフトパッケージです。ボトルは中国伝統のアーチ橋をかたどり、透明度と耐衝撃性に優れた高ホウケイ酸クリスタルガラスを用いています。精密ロストワックス鋳造による金メッキの金属製屋根と、雲・鶴・花文様の七宝装飾が頂部を飾ります。蓋を開けると、内部がボトルの背後に山水画のように広がります。トレイはディスプレイスタンドも兼ねており、ボトルを卓上のオブジェとして飾っておくことができます。

The Recognition

About the A' Design Award 銀賞

Hong Jiu 酒類パッケージは、見事で印象的なハイエンドのデザインに授与される、非常に権威ある評価である A' Design Award 銀賞の受賞作品です。銀賞の受賞作品は、きわめて輝かしく創造性に富んだ作品であり、デザイナーの傑出した専門知識、才能、洞察力を示しています。Hong Jiu 酒類パッケージは、素晴らしい代表作であり、驚くほどプロフェッショナルで、深く革新的であることが期待されます。この A' Design Award 銀賞を受賞したデザインは、非常に注目すべき称賛される発明であり、芸術・科学・デザイン・技術の境界に寄与し、それを前進させます。Hong Jiu 酒類パッケージは、多くの人に羨まれる創造物であり、欲求を呼び覚まし、前向きな感情をもたらし、驚きと感嘆を灯します。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a strong liquor (baijiu) from Huangshan. The bottle design breaks tradition by using the shape of a Chinese arched bridge to show its cultural roots. When you open the gift box, it unfolds like a landscape painting that matches the bottle's bridge design. The product tells a story about scenery, architecture, and liquor, making it a special way to share Huangshan's culture and Huizhou craftsmanship.
Dimensions & Packaging: The bottle has a diameter of 250 millimeters and a height of 180 millimeters
Production Technology: We use high-borosilicate crystal glass (or K9 optical glass) for the main body. It offers exceptional clarity, strong impact resistance, and high heat resistance, perfectly meeting the display and safety requirements for premium liquor packaging.
Design Challenge: The three core components, including the gilded roof, cloisonné parts and glass bridge body, need to be accurately assembled with snaps. It is necessary to ensure stable and firm structure without looseness, as well as easy opening and disassembly. At the same time, assembly gaps should be avoided to affect the overall aesthetic effect, which puts very high requirements on mold precision and assembly tolerances.
Research: Inspired by traditional Chinese arch bridges and Chinese aesthetics, this design focuses on cultural expression and experiential innovation for high-end liquor packaging, creating an integrated solution that combines artistic value, practical function, and cultural heritage.Drawing on cultural symbols such as traditional Chinese roof eaves, cloisonné patterns, and landscape imagery, the top features a gilded metal roof component made via precision lost-wax casting. Paired with cloisonné cloud, crane, and flower patterns, the design merges intangible cultural heritage craftsmanship with modern manufacturing technology, balancing premium texture and mass production feasibility.
Inspiration: This design combines the beauty of Huangshan's mountains, Huizhou architecture, and liquor culture. Using "rainbow" as the main idea, it connects two aspects: 1) The rainbow in nature (the beauty of Huangshan's misty clouds), and 2) The rainbow in architecture (the shape of traditional folk bridges). The clear, rainbow-like color of the liquor matches the fine details of Huizhou buildings and the elegant style of baijiu, creating a visual symbol that tells a poetic story with cultural meaning.
Project Duration: The project started in April 2025 in SHENZHEN and finished in August 2025 in SHENZHEN
Operation Flow: When the lid is opened, the arch-shaped liquor bottle is fully displayed. Its transparent glass body, gilded traditional Chinese roof, and cloisonné crane patterns create a "scene within a scene" effect with the landscape painting on the lid. Users can view every detail of the packaging from 360 degrees for an immersive first visual experience. The tray can also be used as a display stand, turning the bottle into a desktop ornament and giving the packaging a second life.