Wellkaya ミレット薬膳クッキー by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2026
Wellkaya ミレット薬膳クッキー
Client: Brandsthan
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #178726The Design
About Wellkaya ミレット薬膳クッキー
このパッケージシステムは、明快なタイポグラフィの階層と構造化された情報レイアウトを通じて、機能的な薬膳効果を伝えます。3つのバリエーションは、制御されたカラーコーディング、一貫したグリッド配置、そして素早い認識を促す簡潔なアイコノグラフィによって区別されています。ヴィンテージ調のボタニカル・エングレービングは伝統的な薬草の知識を想起させ、簡素化された構成は小売環境での可読性を維持します。抑制されたディテールが明瞭性と一貫性を支えています。このデザインは文化的な要素と現代的な構造を調和させ、可読性と差別化を確保しています。
The Recognition
About the A' Design Award 銅賞
Wellkaya ミレット薬膳クッキーは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Wellkaya ミレット薬膳クッキーは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Wellkaya ミレット薬膳クッキーは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimensions & Packaging
- 174 mm x 60 mm x 198 mm
- Tags
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Production Technology
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Design Challenge
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Research
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Inspiration
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Project Duration
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Operation Flow
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
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