Fashion Instyle 2025 見本市展示会デザイン by Hktdc Creative Department

Fashion Instyle 2025 見本市展示会デザイン by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in イベント・ハプニングデザイン Competition Category.

銅イベント· 2026

Fashion Instyle 2025 見本市展示会デザイン

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award 銅賞 Winner in イベント Category

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Colors

The Design

About Fashion Instyle 2025 見本市展示会デザイン

Fashion Instyle 2025は、4日間にわたる国際的なファッション・ソーシングイベントのために制作された見本市デザインである。展示会は香港のコンベンション&エキシビションセンターにて約8,800平方メートルの空間を使用した。「Next」と名付けられた中央ゾーンでは、3つのテーマ別ドーム内で新素材を紹介し、没入型空間と特殊照明によって素材の視認性を高めた。60を超える海外出展者とともに、5組の地元デザイナーが紹介された。キャットウォークステージには最大200名の来場者を収容した。モジュール式のレイアウトとゾーニングされた動線計画により、明快な来場者の流れとネットワーキングを支えた。

The Recognition

About the A' Design Award 銅賞

Fashion Instyle 2025 見本市展示会デザインは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Fashion Instyle 2025 見本市展示会デザインは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Fashion Instyle 2025 見本市展示会デザインは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging: The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags: Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology: Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge: A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research: It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration: The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration: The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow: The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members: HKTDC Creative Department
Image Credits: Hong Kong Trade Development Council