Episode Conveni 住宅ブランドシステム by Yiseo Kwon

Episode Conveni 住宅ブランドシステム by Yiseo Kwon is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in 広告・マーケティング・コミュニケーションデザイン Competition Category.

銅広告· 2026

Episode Conveni 住宅ブランドシステム

by Yiseo Kwon

Client: Sk D&d

A' Design Award 銅賞 Winner in 広告 Category

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Verified Award Winner
Verify Award Status for #179698

View at A' Design Award Press Release Award Badge

Colors

The Design

About Episode Conveni 住宅ブランドシステム

Episode Conveniは、効率的な都市生活に焦点を当てた住宅サービスのために制作されたブランドシステムです。アイデンティティは「スイッチ」というメタファーを軸に構築されており、必要なサービスはオンにし、不要な要素はオフにできるという考え方を表現しています。システムには、ロゴアーキテクチャ、タイポグラフィとカラースキーム、そしてデジタルインターフェース向けのアイコン言語が含まれます。サイン計画、デジタルコンテンツ、ユーザーコミュニケーションも同一のビジュアルルールに従っています。その結果、拡張性が高く、一貫性を保ちながら各拠点に応じて柔軟に適応させることが可能となっています。

The Recognition

About the A' Design Award 銅賞

Episode Conveni 住宅ブランドシステムは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Episode Conveni 住宅ブランドシステムは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Episode Conveni 住宅ブランドシステムは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimensions & Packaging: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Tags: branding, visual identity, logo system, design system, user experience
Production Technology: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Design Challenge: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Research: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiration: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Project Duration: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Operation Flow: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patents: Copyrights belong to SK D&D Co., Ltd., 2025.
Team Members: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim