銅 パッケージ · 2026
Power Trail 再利用可能なパッケージ
by Wei Bai, Zhiqiang Cai and Rubo Chen
- A' Design Award 銅賞 2026 in パッケージ
- CLIENT: Shenzhen Hello Tech Energy Co.,Ltd
- Estimated Number of Design Views: 5,822
- Verification code 7146B6A1FD · Verify this award
Colors
About Power Trail 再利用可能なパッケージ
Power Trailは、開封後に再利用できるよう設計された折りたたみカートンパッケージです。カートンは決められた手順に沿って開くようになっており、印刷されたグラフィックが各ステップへとユーザーを導きます。打ち抜き加工されたパーツは板紙から直接取り外すことができ、みんなで楽しめるアクティビティへと生まれ変わります。この変身に、追加の材料や二次的な組み立ては一切必要ありません。生産にはオフセット印刷、精密な打ち抜き加工、制御されたクリース加工など、標準的な手法を用いています。このデザインはパッケージの実用寿命を延ばし、早期の廃棄を減らすことに貢献します。
About the A' Design Award 銅賞
Power Trail 再利用可能なパッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Power Trail 再利用可能なパッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Power Trail 再利用可能なパッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Press Kit
- Unique Properties
- This design converts conventional packaging into a reusable interactive system through integrated structural transformation and graphic sequencing. Play elements are embedded directly within the carton using die-cut components and guided visual progression. Unlike disposable packaging, the object retains value beyond protection and transport. The solution extends functional lifespan while remaining compatible with standard production processes.
- Dimensions & Packaging
- Width 388 mm x Depth 278mm x Height 352mm
- Tags
- Reusable packaging, Circular design, Interactive graphics, Structural transformation, Sustainable engagement, Packaging innovation, Behavioral design, Lifecycle extension
- Production Technology
- The design utilizes standard folding carton production methods, including offset printing, precision die-cutting, and controlled creasing. Structural transformation is achieved without additional materials or secondary assembly. Graphic sequencing and punch-out components are integrated within existing manufacturing tolerances, ensuring scalability and compatibility with conventional packaging supply chains.
- Design Challenge
- The primary challenge was integrating interaction without increasing material usage or manufacturing complexity. Internally, the design required balancing clarity, durability, and engagement. Externally, constraints included die-cut precision, folding tolerances, and production scalability. Iterative prototyping and structural simplification enabled transformation while preserving feasibility and cost efficiency.
- Research
- This design research project investigated how packaging can influence post-use behavior. Methods included observational study, rapid prototyping, and user testing with families. Data was gathered through interaction sessions and feedback interviews. Results indicated increased retention time and cooperative engagement. Findings suggest that structural interaction can positively affect reuse behavior and reduce premature disposal.
- Inspiration
- The project originated from observing how packaging is typically discarded immediately after unboxing. The intention was to explore whether packaging could act as a behavioral trigger for longer use. By linking visual progression, interaction, and shared activity, the design repositions packaging as an object that supports experience rather than waste.
- Project Duration
- The project was developed in 2025. Design research and development were completed in China, with the final solution prepared in 2026 for international design award submissions and exhibitions, as well as for potential real-world production between 2026 and 2027.
- Operation Flow
- The packaging opens in a sequential manner that guides users to unfold and repurpose the structure. Embedded components are removed directly from the carton and activated through simple interaction. The transformation shifts the object from container to shared activity, encouraging prolonged use and repeated engagement through intuitive physical interaction.
