Bwl Hong Kong 顧客センターインテリア by Bean Buro is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in インテリア空間・展示デザイン Competition Category.

銅インテリア· 2026

Bwl Hong Kong 顧客センターインテリア

by Bean Buro

Client: Bean Buro

A' Design Award 銅賞 Winner in インテリア Category

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The Design

About Bwl Hong Kong 顧客センターインテリア

Bwl Hong Kongは、ショールーム、カフェ、トレーニング、ワークスペースの機能を連続した空間シークエンスの中に融合させた多機能な顧客センターのインテリアである。プロムナード状のレイアウトが、穏やかなウィンドウディスプレイから中央の彫刻的なディスプレイテーブル、そしてハーバーに面したラウンジへと来訪者を導く。テラコッタタイル、半割りの竹、ステンレススチール、フルーテッドガラス、間接照明が、静けさと活気を併せ持つ雰囲気を生み出している。可動間仕切り、吸音仕上げ、モジュール式家具により、ワンフロアの空間を商談や大規模なイベントに合わせて自在に再構成することができる。

The Recognition

About the A' Design Award 銅賞

Bwl Hong Kong 顧客センターインテリアは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Bwl Hong Kong 顧客センターインテリアは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Bwl Hong Kong 顧客センターインテリアは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: BWL Hong Kong is a hybrid customer centre that unites wellness retail, cafe, training, and workplace functions in a single sculptural promenade. A bamboo and terracotta palette, panoramic harbour views, modular furnishings, and acoustically adaptable rooms create a calm yet vibrant environment that supports product storytelling, social engagement, and flexible events within one cohesive spatial narrative.
Dimensions & Packaging: A showroom of 5,020 square feet on a single floor plate in a Grade A commercial building in Hong Kong.
Tags: Commercial Design, Commercial Space, Showroom, Hong Kong, Workplace, Training Rooms, Customer Centre
Production Technology: The design was realised through close collaboration with local fabricators and craftspeople, prototyping bespoke stainless steel display elements, concealed lighting details, and modular joinery systems. Locally sourced terracotta tiles, halved bamboo, fluted glass, and acoustic linings were mock tested on site to balance visual texture, durability, and acoustic performance. Loose furniture was specified as modular, repairable components to support future reconfiguration and extended life cycles.
Design Challenge: The main challenge was reconciling a highly mixed programme including retail, events, training, and office spaces within a single open floorplate while preserving calm and clarity. We had to negotiate strict building regulations, acoustic constraints, and tight construction timelines while prioritising local materials and low impact detailing. Through iterative prototyping, careful zoning, and concealed technical solutions, we transformed these constraints into a coherent, living environment that can continuously adapt over time.
Research: Type of research: mixed qualitative and spatial performance research. Research objectives: to create a multifunctional hub that enhances wellbeing, brand storytelling, and operational efficiency. Methodology: precedent studies, post occupancy reviews, stakeholder interviews, and material life cycle assessments. Tools: mock ups, VR walkthroughs, acoustic simulations, daylight analysis. Participants: staff, customers, local makers. Results: flexible zoning and sustainable materials support focus and social activation, strengthening business performance.
Inspiration: The project is inspired by Hong Kongs dual character as a dense vertical city beside a living harbour. Bamboo scaffolding, terracotta pavements, and reflective water are translated into spatial and material motifs. Ongoing research into wellbeing, biophilic design, and circular material strategies informs the narrative, ensuring cultural references, sensory comfort, and environmental responsibility are integrated rather than decorative.
Project Duration: The project commenced in July 2024. Design development, prototyping, and coordination continued through the year, with construction on the high-level floor of the World Trade Centre in Causeway Bay completed in December 2024. The BWL Hong Kong Regional Customer Centre has since been in active daily use for retail, training, and corporate events.
Operation Flow: Visitors enter through a gentle window display before being led along a clear promenade that unfolds from social hub to showroom, cafe, training rooms, and back-of-house workspace. Key moments include an Instagram-ready product installation, a central sculptural display table, and a harbour-facing lounge. Flexible partitions, intuitive sightlines, and consistent material cues make it easy to navigate, host events, and shift between intimate consultations and larger gatherings.
Team Members: Lorène Faure
Kenny Kinugasa-Tsui
Alvin Bunjaya
Phoebe Yeung
Image Credits: Image #1: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #1: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #2: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #3: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.
Optional Image #4: Photographer Steven Ko Interior Photography, BWL Hong Kong, 2025.