Adw Works Exhibition イベントブランディング by Zhenhao Ou and Sheng Li is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in グラフィックス・イラストレーション・ビジュアルコミュニケーションデザイン Competition Category.
銅グラフィック· 2026
Adw Works Exhibition イベントブランディング
Client: Asia Design Week (ADW)
A' Design Award 銅賞 Winner in グラフィック Category
Verified Award Winner
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About Adw Works Exhibition イベントブランディング
Adw Works Exhibitionは、中国・雄安で開催される河北国際工業デザインウィークの特集セクションとして、アジアデザインウィークのために制作されたイベントブランディングプログラムである。このアイデンティティは、カラーブロック、タイポグラフィ、グラフィックオーバーレイを重ね合わせることで、文化的多様性を象徴する高彩度の補色フィールドを形成し、同時に移行的なグラデーション領域が融合を示唆している。幾何学的な構成は、理性的な構造と情緒的な表現のバランスを保っている。展開物には3×5メートルのバナー、70×100センチメートルのポスター、および数種類のワークパスが含まれる。
The Recognition
About the A' Design Award 銅賞
Adw Works Exhibition イベントブランディングは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Adw Works Exhibition イベントブランディングは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Adw Works Exhibition イベントブランディングは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The typographical relationship of geometric shapes is essentially a reconciliation of rational design and emotional expression. Each visual conflict is a dialectical process of design thinking, ultimately achieving a cross-cultural dialogue in a dynamic balance and expressing a visual statement of unity in the context of globalization.
- Dimensions & Packaging
- The basic design features exhibition displays, including banners and posters measuring 3 meters by 5 meters and 70 centimeters by 100 centimeters, as well as several work passes.
- Tags
- Visual Design, Event Design, Material Design, Poster Design
- Production Technology
- The primary visual display section for an event in China's Xiongan New Area must embody an international design perspective while emphasizing aesthetic appeal. This exhibition area highlights design materials with a global outlook.
- Design Challenge
- The biggest challenge of this project is printing-related issues.
- Research
- In 2025,Asia Design Weekwill join hands with11 renowned associations from Asia and Europeto make its official debut inXiong’an, China, as a featured section (A01) of theHebei International Industrial Design Week. This showcase will gather leading design institutions and renowned designers from across Asia, with a focus onsustainable design, AI-driven art, and future lifestyle innovations. Through its close collaboration with the Hebei International Industrial Design Week, Asia Design Week will not only highlight the diversity and vitality of Asian design but also inject new momentum into positioning Xiong’an as an international hub for innovative and creative industries.
- Inspiration
- This key visual creates a field of tension through the collision of color blocks, text, and graphic overlays. High-water levels of complementary colors often symbolize cultural diversity, while transitional zones of transformation suggest the possibility of integration.
- Project Duration
- The project commenced in Xiong'an, China in September 2025 and was completed in October 2025. Subsequent exhibitions were held in locations including Kuala Lumpur, Malaysia.
- Operation Flow
- This main visual design was specifically created for the Asia Design Week Organizing Committee and the Hebei International Industrial Design Week, and will be exhibited in China's Xiong'an New Area.
- Team Members
- Creative Director: Zhenhao Ou
Curator: Sheng Li,
Designer: Zhenhao Ou
Motion Design: Zhikun Luo
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