Songfengruo Ancient Tree 紅茶パッケージ by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in パッケージデザイン Competition Category.
銅パッケージ· 2026
Songfengruo Ancient Tree 紅茶パッケージ
Client: Songfengruo
A' Design Award 銅賞 Winner in パッケージ Category
Verified Award Winner
Verify Award Status for #182088The Design
About Songfengruo Ancient Tree 紅茶パッケージ
「松風若古樹」は、プレミアム紅茶のために設計されたギフトボックスです。外箱は240mm×60mm×240mmのサイズで、内部には65mm×40mm×150mmの小さな引き出しが3つ収められています。ブランドのために松葉のシンボルを制作し、それを引き出し表面にタイル状のパターンとして繰り返し配置しました。無色のエンボス加工により、平坦な紙面に奥行きが加わっています。整然と並んだ引き出しは、中国の屏風を想起させます。ダークブラウンの色調と、茶葉の繊維や質感を備えた用紙が、自然・健康・品質を追求するブランドの姿勢を表現しています。
The Recognition
About the A' Design Award 銅賞
Songfengruo Ancient Tree 紅茶パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Songfengruo Ancient Tree 紅茶パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Songfengruo Ancient Tree 紅茶パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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