Zhishan 1299 緑茶パッケージ by Qianqian Ma is a highly esteemed winner of the very prestigious 2026 A' Design Award 銅賞 in パッケージデザイン Competition Category.

銅パッケージ· 2026

Zhishan 1299 緑茶パッケージ

by Qianqian Ma

Client: Lijiashan

A' Design Award 銅賞 Winner in パッケージ Category

5,580

Verified Award Winner

Verify Award Status for #182792

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhishan 1299 緑茶パッケージ

「Zhishan 1299」は、高地の茶園で栽培された有機緑茶のために設計されたギフトボックスです。一芯一葉の形状を箱の表面に中空の抜き型として切り出し、製品そのものの形を記憶に残るシンボルへと昇華させました。箱を開くと構造が展開し、上方へと伸びて山の形を描き出します。これは漢字の「山」と、標高1299メートルに位置する茶園を想起させます。表面には金箔押しとUVコーティングを施しました。内部には30個の窒素充填された小分けパッケージが収められ、茶葉の鮮度を保ちながら中身を目で確かめることができます。

The Recognition

About the A' Design Award 銅賞

Zhishan 1299 緑茶パッケージは、創造性、独創性、鋭い洞察力で際立つ傑出したデザインに授与される、高い権威をもつ評価である A' Design Award 銅賞の受賞作品です。銅賞の受賞作品は、十分に巧みで印象的なほど創造的な工芸品であり、デザイナーの豊富な経験、想像力、機知を裏づけています。Zhishan 1299 緑茶パッケージは、高く評価され、称賛され、愛される品であり、顕著にプロフェッショナルで革新的であることが期待されます。この A' Design Award 銅賞を受賞したデザインは、芸術・科学・デザイン・技術のベストプラクティスを取り入れており、細部への配慮に優れています。Zhishan 1299 緑茶パッケージは、ニーズを見事に満たし、欲求に触れ、感情を魅了し、好奇心を引きつけます。

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhishan 1299 organic green tea is produced in high-altitude organic tea gardens. The single bud leaf shape is expressed in a hollow form on the packaging box surface, transforming the product form into a packaging memory symbol. Opening the box, a "mountain shaped tea garden" suddenly appears, with the packaging resembling the Chinese character "mountain", reflecting the growing environment of high-altitude green tea at an altitude of 1299 meters.
Dimensions & Packaging: Width 300mm x Depth 200mm x Height 150mm
Tags: High mountain, green tea, organic，gift box，packaging
Production Technology: Gold stamping and UV coating
Design Challenge: This is a high-end gift box that takes into account consumers' daily tea drinking habits while ensuring the freshness of the tea leaves. We have set up 30 independent small packages inside the packaging, each filled with nitrogen gas. This not only allows for good display, but also ensures the freshness of the tea leaves and showcases the natural environment for tea growth.
Research: We conducted on-site inspections of the environment in which tea grows, and the tall mountains, fresh air, and suitable climate provide natural protection for tea. In the packaging design, the unfolding and stretching of the box are provided to present the form of a mountain, artistically restoring the style of a high-altitude tea garden. Once the packaging was launched, it was deeply loved and purchased by consumers.
Inspiration: The design inspiration comes from a single bud shape during picking, only picking new teeth that have just been revealed before Qingming Festival. The shape of a single bud leaf is expressed in a hollow form on the packaging box surface. When the packaging gift box is opened, it presents the natural environment of high mountains where tea grows. Tea buds extend from halfway up the mountain to the top, like layers of screening for tea quality.
Project Duration: The project lasts 2 months
Operation Flow: This packaging features the shape of tea leaves as its core element. When the gift box is opened, it forms a mountain shape, which can be stretched upwards to create a mountain shape. This allows consumers to feel that the tea growing environment is very ecological and natural, while also showcasing the small cans of tea inside.
Patents: Trademark: "Trademark (2011) Sichuan Yizhichun Tea Industry Co., Ltd."
Team Members: Qianqian Ma
Zhaocheng He